aplix.com
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The Velcro Titan You've Never Heard Of
A $35M French manufacturer quietly dominates industrial fasteners while you sleep.
While you're thinking about SaaS margins and AI disruption, a 482-person French company is quietly engineering the physical infrastructure of modern life. APLIX doesn't sell software—it sells the grip that holds your running shoes, secures medical devices, and seals military gear. This is industrial manufacturing at its most brutally profitable.
"APLIX isn't chasing growth hacks—they're engineering the closure systems that power industries where failure isn't an option."
The Invisible Infrastructure
APLIX operates in the unsexy but critical intersection of industrial manufacturing and healthcare. Their hook-and-loop fasteners aren't consumer-grade Velcro—they're engineered for aircraft interiors, surgical drapes, and military applications. This is a B2B2C play where they're three steps removed from the end user, yet indispensable to the supply chain. The 482 employees aren't building features; they're solving material science problems that keep planes in the air and patients safe.
The Traffic Paradox
Here's what's fascinating: 12.9K monthly visits with 47% coming from organic search. That's not a viral growth story—it's a brand that owns its niche. The top keyword 'aplix' gets 900 searches monthly, while 'ruban velcro applix' captures 80. This isn't accidental SEO; it's a company that's become synonymous with hook-and-loop fasteners in professional markets. The real kicker? Their global rank is #1.9M, which sounds terrible until you realize they're not playing the consumer traffic game—they're converting engineers and procurement managers.
The tech stack tells the story of a company that's modernizing without chasing trends. They're running jQuery and Bootstrap alongside Tailwind CSS and Ant Design—this isn't a startup pivoting every quarter. It's a stable engineering organization that evolves deliberately. Google Analytics and Matomo sit side by side, suggesting they're tracking both broad metrics and deep operational data. This is a company that knows exactly who it is.
- Operating in 'undefined' countries (likely EU/US industrial hubs) with 29.4% of traffic from their primary market
- Healthcare industry focus while serving aerospace, automotive, and military—diversified but specialized
- Terms & conditions PDF from 2025 suggests forward-looking legal compliance
- YouTube channel for technical education, LinkedIn for B2B networking—no TikTok, no Instagram, no distractions
This is how real companies get built
Not through viral loops, but through engineering loops that close. APLIX proves that boring infrastructure beats flashy disruption when you're solving problems that literally hold things together.
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Meta Tags
Hook and loop tapes | Fasteners and closures for professionals | APLIX
APLIX is the hook and loop fastener manufacturer for technical markets : Aircraft, Automotive, Cleaning, Healthcare, Packaging, Personal care, Military, Construction... Discover our high-quality hook and loop tapes for professional markets !
Hook and Loop Manufacturer
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About aplix.com
APLIX is the hook and loop fastener manufacturer for technical markets : Aircraft, Automotive, Cleaning, Healthcare, Packaging, Personal care, Military, Construction... Discover our high-quality hook and loop tapes for professional markets !
Company Overview
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aplix.com uses 15 technologies across their website including Leaflet, YouTube Embed, Google Fonts, and more.
Maps
Leaflet
Video
YouTube Embed
Fonts
Google Fonts
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
Microsoft Ads
Analytics & Marketing
Matomo, Google Tag Manager, Google Analytics
Traffic & Audience
aplix.com receives approximately 12.9K monthly visitors and ranks #1,910,076 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:11 on the site.
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