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Aplyid: The No-Nonsense AML Platform
How a 29-person team is building a $2.8M AML/KYC business in the UK
In a market saturated with complex enterprise compliance solutions, Aplyid is making a bold bet: simplicity wins. With a clean $2.8M revenue run-rate and a laser focus on UK regulations, this isn't just another identity verification tool—it's a strategic wedge into the $30B+ RegTech market.
"Aplyid proves that in regulated industries, friction isn't a bug—it's a feature that only the brave can eliminate."
The Regulatory Wedge Strategy
Aplyid isn't trying to be everything to everyone. Their H1 tag—'No-nonsense AML platform for your business'—reveals their true strategy: target UK-specific compliance (FCA regulations) while avoiding the feature creep that plagues larger players. With 29 employees generating $96K revenue per head, they're operating with the lean efficiency of a product-focused startup, not a bloated enterprise vendor.
The Traffic Paradox
Here's the fascinating data point: 49% of their 33K monthly visits come from organic search, yet their top keywords reveal a branding gap. 'Applyid' (260 volume) vs 'Aplyid' (110 volume) shows consistent misspelling. But this might be intentional—by owning the misspelling, they capture frustrated users searching for 'identity verification UK' who land on a simpler solution.
The Trustpilot rating of 3.3/5 with 110 reviews tells a nuanced story. In RegTech, where perfection is expected, this 'good but not great' score might actually signal authenticity—real businesses with real friction points, not manufactured 5-star reviews. The 35% direct traffic suggests strong brand recall among existing customers, a critical metric for a B2B SaaS business.
- Tech stack leans modern (Tailwind, Vite, PWA) suggesting active development, not legacy maintenance
- Global partnerships director indicates expansion beyond UK, despite 'UK business' positioning
- No funding disclosed suggests bootstrapped or early-stage, giving them agility over VC pressure
The Silent Giant in RegTech?
With 29 employees and $2.8M revenue, Aplyid is proving that in compliance, focus beats features. The question isn't if they'll scale—it's whether they'll stay niche or own the UK market entirely.
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5 keywordsHow is Aplyid's SEO?
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Meta Tags
AML and KYC for UK businesses – made easy | No-nonsense AML platform for your business | Trusted AML & KYC for Real Estate, Legal & Finance
Simplify AML checks and client onboarding. Fully compliant with FCA and UK regulations – no training required.
AML and KYC for UK businesses – made easy
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Reviews (20)
Hi I have a question
Hi! Just wondering but when receiving an identification verification from a person/client do I actually get sent and able to see the images the person has taken of their ID as well as selfies or not? Kind regards
Hi Mary, thank you for your question - yes, this will be visible to you in the portal and the PDF report.
From the comfort of my couch…
I was able to verify my identity with my overseas lawyers from the comfort of my couch in under 2minutes. Beats scheduling in a Zoom with the lawyer!!
Hi Hannah, Thanks for sharing your review, we're happy to hear how simple the process was for you!
Amazing experience
Amazing experience. Both Elliot and Natasha got the account set up within hours and full integration within 2 hours. Couldn't be happier. Thank you!
Hi Danny, Thanks very much for your lovely review! We are glad you found it so easy to get going. We look forward to our partnership. Best regards, Team APLYID
A straight forward pay as you go option, great for a new business
For me, the 'pay as you go' option was the decider as starting up as a new business meant I didn't really know how many IDs I would need to check in a month. No other companies were willing to run a pay as you go option so I was glad I found AplyiD. As far as the software, it is rare I get issues with clients completing the verification which is good and the backend systems are straight forward. No complaints after 12 months of using the system so all good.
Hello Steve, Thank you for taking the time to provide us with your feedback. We are delighted to hear that you are enjoying using APLYID. We appreciate your support. Best regards, The APLYID Team
Great service
We started with a subscription but was simple to change to what works better for us. Clients find the system very straight forward as do we.
Hi Joss, Thank you for taking the time to leave us a review. We greatly appreciate your feedback and are delighted to hear that both you and your clients find our system easy to use. We value our partnership with you and look forward to continuing to work together. Best regards, Team APLYID
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About aplyid.com
Simplify AML checks and client onboarding. Fully compliant with FCA and UK regulations – no training required.
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aplyid.com uses 16 technologies across their website including Okta, HSTS, Vercel, and more.
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aplyid.com receives approximately 33.1K monthly visitors and ranks #805,428 globally. The website has a bounce rate of 59% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:45 on the site.
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