apparent.com.au
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Apparent: The $54M Indie Agency
How a 197-person boutique scales without selling out
In a market dominated by the Big Six holding companies, Apparent proves that independent agencies can scale to $54M while maintaining their entrepreneurial edge. This isn't just another marketing shop—it's a blueprint for the future of the industry.
"They're not chasing vanity metrics—they're building a sustainable $54M business with a 57% organic search moat."
The Talent Magnet
With 197 employees and a leadership team featuring Phil Smith (CEO/Founder), Simon Pugh (Chief Media Officer), and Hamish Stewart (Chief Creative & Experience Officer), Apparent has cracked the code on attracting top-tier talent. The key? A flat structure that lets creatives, strategists, and media buyers collaborate without agency politics.
The SEO Paradox
Here's the counterintuitive part: Apparent's website gets only 2,995 monthly visits, yet 57% comes from organic search. This suggests a highly targeted, B2B-focused strategy rather than a volume play. They're not trying to rank for 'marketing agency'—they're owning 'apparent' and 'apparent agency' with intent-driven traffic that converts.
The tech stack reveals their modern approach: Next.js for performance, Tailwind CSS for rapid development, and a sophisticated analytics setup with Google Analytics, Hotjar, and LinkedIn Insight Tag. They're not just selling services—they're building a data-driven, tech-enabled agency that can compete with digital natives.
- Full-stack capability: Strategy, brand, creative, digital, social, and media planning under one roof
- Entrepreneurial DNA: Independent ownership allows for faster decision-making and client focus
- Tech-forward: Next.js and Tailwind CSS stack shows commitment to modern web development
- Data obsession: Multiple tracking tools (GA, Hotjar, LinkedIn Tag) for performance optimization
The Indie Advantage
Apparent proves you don't need 10,000 employees to build a $54M agency—you need the right 197.
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We are Apparent
Independent & entrepreneurial. Our services stretch across strategy, brand & creative, digital, social plus media planning & buying.
Apparent Communications
We create brands and experiences with undeniable impact
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About apparent.com.au
Independent & entrepreneurial. Our services stretch across strategy, brand & creative, digital, social plus media planning & buying.
Company Overview
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Technology Stack
apparent.com.au uses 12 technologies across their website including reCAPTCHA, Amazon Web Services, AWS CloudFront, LinkedIn Insight Tag, and more.
Security
reCAPTCHA
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Advertising
LinkedIn Insight Tag
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Performance
Priority Hints
Web Standards
Twitter Cards
Traffic & Audience
apparent.com.au receives approximately 3.0K monthly visitors and ranks #6,041,585 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 0:16 on the site.
The majority of apparent.com.au's traffic comes from .
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