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The 5-Person Powerhouse Building Custom Business Software
How a micro-team targets the ERP/CRM market with lean, integrated solutions
In a market dominated by bloated SaaS giants, Applegate.Solutions is betting on the opposite: lean, custom-built software for the exact operational needs of small businesses. With just 5 employees, they're proving that focused engineering can outcompete feature sprawl.
"They're not chasing traffic; they're chasing transformation. Zero SEO footprint doesn't mean zero impact—it means zero dilution of focus."
The Anti-SaaS Business Model
Applegate.Solutions operates in the shadows of the SaaS explosion. While competitors fight for inbound traffic, this 5-person team generates $400K annually through direct relationships and referrals. Their business model is built on deep customization, not scalable subscriptions—a deliberate choice that trades growth velocity for high-margin, sticky client partnerships.
Tech Stack Tells a Story
Their technology choices reveal a pragmatic philosophy. Using jQuery alongside modern tools like Tailwind CSS and Swiper isn't legacy—it's stability. They prioritize what works over what's trendy. The stack includes core-js for robustness, Bootstrap for rapid UI development, and Google Analytics for tracking what matters: client outcomes, not vanity metrics.
What makes them unique isn't what they build, but what they refuse to build. They don't sell licenses, subscriptions, or feature packages. They sell integration—data capturing and real-time reporting systems that plug directly into existing workflows. It's bespoke software at scale prices, a model that only works when you're small enough to care and skilled enough to deliver.
- Custom ERP/CRM systems built for specific business workflows
- Seamless data integration across disparate systems
- Real-time reporting dashboards tailored to KPIs
- Direct client relationships without sales teams or marketing funnels
The Quiet Giant Strategy
5 people, $400K revenue, and a blueprint for sustainable, high-value B2B services without the VC playbook.
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Applegate.Solutions | Custom ERP, CRM, & Other Software
We build custom CRM, ERP, and Other system solutions that are designed to seamlessly integrate data capturing & real-time reporting.
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About applegate.solutions
We build custom CRM, ERP, and Other system solutions that are designed to seamlessly integrate data capturing & real-time reporting.
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applegate.solutions uses 15 technologies across their website including Font Awesome, PHP, WordPress, and more.
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