apptricity.com
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Apptricity: The Invisible Giant
A $15M revenue company you've never heard of, dominating niche enterprise tracking
In a world obsessed with consumer apps and viral growth, Apptricity operates in the shadows of enterprise logistics, generating $15.1M annually with just 104 employees. This isn't a startup chasing VC money—it's a profitable, focused machine serving the invisible backbone of commerce.
"Apptricity proves that in B2B, you don't need millions of users—you need the right ones."
The Niche Domination Play
With only 4,297 monthly visits, Apptricity's traffic seems laughably small. But look closer: 93.9% comes from undefined sources (likely direct/enterprise contracts), and their top keyword 'enforcement tracking system' has 490 monthly searches. They're not casting a wide net—they're catching specific, high-value fish in a pond they own.
The Revenue-to-Traffic Paradox
Here's the math that matters: $15.1M revenue ÷ 4,297 monthly visits = $3,514 per visitor. While consumer apps chase CAC, Apptricity's model suggests enterprise contracts worth hundreds of thousands each. Their traffic isn't low—it's surgical. Every visit is likely a qualified lead from a government or enterprise procurement team.
- Their 'enforcement tracking system' keyword reveals government/contracting focus
- CEO Timothy Garcia leads a lean 104-person team generating $145K revenue per employee
- Tech stack is conservative (jQuery, Bootstrap) but functional—no unnecessary bloat
- Traffic sources show enterprise sales motion, not product-led growth
What Apptricity lacks in scale, it makes up for in stickiness. Their tech stack—jQuery, Bootstrap, Cloudflare—reads like a 2015 enterprise playbook, but that's the point: their customers (likely government agencies and logistics companies) value reliability over innovation. While startups chase AI buzzwords, Apptricity's 'enforcement tracking system' suggests they're solving a specific, regulated problem that won't be disrupted by the latest LLM.
The Quiet Giant Strategy
Profitability beats popularity in enterprise B2B
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About apptricity.com
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Technology Stack
apptricity.com uses 12 technologies across their website including Font Awesome, Google Fonts, HSTS, Cloudflare, and more.
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Font Awesome, Google Fonts
Security
HSTS
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Cloudflare
Marketing Automation
HubSpot
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Traffic & Audience
apptricity.com receives approximately 4.3K monthly visitors and ranks #4,015,252 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:34 on the site.
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