apra.gov.au
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APRA: The Digital Regulator Holding Banks Accountable
How Australia's $326M financial watchdog is transforming from paper-pushers to data-driven enforcers
APRA isn't just another government website—it's the digital nerve center of Australia's $4 trillion financial system. While most regulators drown in PDFs, APRA's 118,000 monthly visitors are actively hunting for the rules that keep our banks standing.
"APRA's website traffic patterns reveal more about financial stress than most quarterly reports—when 'CPS 230' spikes, the boardrooms are sweating."
The Silent Army of Compliance
With 1,112 employees and a $326.9M budget, APRA operates like a specialized intelligence agency for finance. Their team isn't chasing criminals—they're stress-testing the entire banking system in real-time. The 60% organic search traffic isn't accidental; it's proof that compliance officers, risk managers, and C-suite executives treat APRA.gov.au as their primary source of truth when navigating regulatory minefields.
From Paper Regulator to Digital Authority
The tech stack tells a story of modernization: Drupal for content management, Tailwind CSS for responsive design, and Google Analytics for tracking engagement. But the real signal is in the keywords—'CPS 230' (580 monthly searches) and 'GPS 340' (310 searches) aren't mainstream terms, yet they drive thousands of professionals to the site. This is a regulator that understands its audience speaks in acronyms and expects instant, searchable access to the rules that govern them.
The leadership team reflects this digital-first transformation. Andy Robertson as Chief Data Officer and Rogier Roelofs as Chief Information Officer aren't traditional bureaucratic roles—they're strategic positions signaling that data governance and digital infrastructure are now core to regulatory effectiveness. Carolina Segovia's role as Head of Digital Services further proves APRA isn't just enforcing rules; it's building the platforms that make those rules accessible and actionable.
- Keyword-driven traffic shows compliance professionals rely on APRA as their primary search destination
- Modern tech stack (Drupal, Tailwind, Google Analytics) indicates serious digital investment beyond basic government requirements
- Leadership includes dedicated CDO and CIO roles—uncommon for traditional regulators
- 118K monthly visits from a specialized audience suggests high domain authority in financial regulation
APRA is the quiet infrastructure of Australian finance
While other regulators chase headlines, APRA builds the digital backbone that keeps the system stable—one searchable regulation at a time.
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Welcome to APRA | APRA
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About apra.gov.au
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Technology Stack
apra.gov.au uses 10 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Drupal, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Drupal
Analytics & Marketing
Google Tag Manager, Google Analytics
Performance
Lazy Loading
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
apra.gov.au receives approximately 118.1K monthly visitors and ranks #332,886 globally. The website has a bounce rate of 45% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:54 on the site.
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This page provides publicly available information about apra.gov.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit apra.gov.au directly at https://apra.gov.au.