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APSCO: The Hydraulic Titan Hiding in Plain Sight
A $45M revenue powerhouse thriving in the industrial shadows
In an era obsessed with digital disruption and viral growth, APSCO Power proves that industrial dominance is built on 60 years of hydraulic engineering, not viral marketing. This Tulsa-based powerhouse generates $45.6M annually with a workforce of just 139 employees—quietly controlling the mobile equipment bloodstream that keeps America's transportation industries moving.
"They don't need 100,000 monthly visits when a single B2B contract can fund operations for a decade."
The Efficiency Paradox
With only 3,041 monthly visits and a global rank of #5,372,405, APSCO operates in the opposite direction of modern growth playbooks. Their traffic profile reveals 45% direct visits—meaning customers know exactly where to find them. This isn't a discovery problem; it's a relationship fortress built over six decades of delivering hydraulic and pneumatic solutions to mobile equipment manufacturers.
The Industrial Moat
The keyword data tells a story of deep integration: 'apsco' itself drives 1,540 monthly searches, while branded terms like 'hydradyne' (680) and 'reelflow' (600) show a portfolio approach. More telling is the 'commercial truck upfitters winnipeg ca' query—specific, location-based, high-intent. This is the long tail of industrial B2B where relationships, not SEO, close deals.
- Tom Weaver (Director of Operations) and Ryan Tietz (Director of Product Development) lead a lean, experienced leadership team
- Tech stack includes modern frameworks like Tailwind CSS and Ant Design—surprisingly agile for a 1964-founded company
- Midwest-heavy presence with Gary Speer managing Applications Engineering for the region
What makes APSCO fascinating is their rejection of growth-at-all-costs mentality. They've built a $45.6M business with 139 people—no bloated teams, no content farms, no PPC arms race. Their tech stack (Tailwind, Bootstrap, PWA) shows they're not stuck in the past, but they invest in engineering, not marketing. This is how industrial B2B wins: become indispensable to the people who matter, then stay there.
The Quiet Giant Strategy
APSCO proves that in industrial markets, depth of relationships beats breadth of reach every single time.
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APSCO | Home
Hydraulics and pneumatics for the mobile equipment and transportation industries. Based in Tulsa, Oklahoma, since 1964.
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About apscopower.com
Hydraulics and pneumatics for the mobile equipment and transportation industries. Based in Tulsa, Oklahoma, since 1964.
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apscopower.com uses 19 technologies across their website including YouTube Embed, HSTS, reCAPTCHA, Sentry, and more.
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YouTube Embed
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HSTS, reCAPTCHA
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Sentry
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Ghost
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Vercel
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apscopower.com receives approximately 3.0K monthly visitors and ranks #5,372,405 globally. The website has a bounce rate of 37% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:34 on the site.
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