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Apsidien: The 6-Person Microsoft Powerhouse
A deep dive into a boutique consultancy targeting the lucrative Microsoft ecosystem
In a world saturated with massive IT outsourcing firms, Apsidien makes a bold bet: that deep, specialized expertise in Microsoft's ecosystem beats broad, shallow service catalogs. With just six employees and a laser focus on Microsoft 365, SharePoint, and Power Platform, this boutique consultancy is challenging the assumption that size equals capability.
"They're not selling IT services; they're selling transformation through specific Microsoft tools—a much harder but potentially more valuable proposition."
The Boutique Advantage
Apsidien's 6-person team isn't a limitation—it's their moat. While larger consultancies juggle hundreds of clients and dilute their expertise, Apsidien maintains a depth of knowledge that allows them to speak the same language as their clients' IT leaders. Their revenue per employee ($66,666) suggests either early-stage growth or deliberate scale restraint, both strategic choices in a market where quality often trumps quantity.
The Microsoft Goldmine
The real opportunity isn't in selling Microsoft licenses—it's in optimizing how organizations use them. With 210 monthly searches for 'power platform experts' and zero reported traffic, Apsidien is either sitting on an untapped SEO goldmine or relying entirely on referral business. The latter is more likely for a 6-person firm, but it also reveals a vulnerability: if they don't build organic visibility now, they'll be fighting for scraps when the market gets crowded.
Their tech stack tells a story of pragmatism: Bootstrap for speed, Google Analytics for measurement, Zendesk for customer service, and Facebook Pixel for retargeting. This isn't a team chasing shiny objects—they're using proven tools to deliver proven results. The absence of advanced marketing automation or complex CRM systems suggests they're still in the 'build trust through execution' phase rather than 'scale through automation.'
- Specialization depth: Microsoft 365, SharePoint, Power Platform only
- Team size: 6 people (intimate but potentially limiting)
- Revenue model: Likely project-based consulting with $400K annual
- Market position: Boutique alternative to larger IT consultancies
- Growth signal: Active careers page suggests hiring intent
The Expertise Paradox
Apsidien's greatest strength is also their biggest risk: in a market that rewards scale, can a boutique firm win by being the smartest person in the room?
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Microsoft Consulting | Apsidien
At Apsidien, we are Microsoft 365, SharePoint, and Power Platform experts that can help plan, implement, and support both the technologies and your people with the constantly transforming environment. Let our Microsoft Consulting services help your organization achieve its business goals.
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About apsidien.com
At Apsidien, we are Microsoft 365, SharePoint, and Power Platform experts that can help plan, implement, and support both the technologies and your people with the constantly transforming environment. Let our Microsoft Consulting services help your organization achieve its business goals.
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apsidien.com uses 18 technologies across their website including Font Awesome, HSTS, Sentry, and more.
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