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Conga: The $107M Revenue Engine Hiding in Plain Sight
Why this Salesforce-native giant is quietly reshaping enterprise document automation
In the shadow of Salesforce's ecosystem, a $107M revenue machine is automating how businesses contract, quote, and document their entire operations. Conga (formerly Apttus) isn't just another SaaS company—it's the infrastructure layer for enterprise paperwork.
"They don't sell software—they sell the elimination of manual work from enterprise contracts."
The Salesforce-Native Empire
Conga's dominance isn't accidental. By building exclusively within Salesforce's ecosystem, they've created a moat that competitors struggle to cross. Their 653 employees aren't just coders—they're architects of automated workflows that touch millions of contracts annually. The $404M in funding reflects investor confidence in a model that turns manual document creation into a single-click process.
The Revenue Reality Check
Here's the provocative truth: $107.8M in revenue with 653 employees suggests a revenue-per-employee of ~$165K. For a mature B2B SaaS company, that's respectable but not exceptional. This signals Conga is in the 'optimization' phase, not hyper-growth. They've moved from startup scrappiness to enterprise efficiency—less rocket ship, more battleship.
Their tech stack tells the story of a company that's evolved but never abandoned its core. jQuery and Bootstrap reveal legacy codebases, while Tailwind CSS and PWA support show modernization efforts. This isn't a company chasing shiny objects—it's a platform that works, evolves, and keeps running.
- AI-powered CPQ (Configure-Price-Quote) that reduces sales cycle friction
- CLM (Contract Lifecycle Management) that turns legal bottlenecks into workflows
- Document automation that eliminates manual PDF creation entirely
- Native Salesforce integration creating lock-in through utility
The Unsexy Billion-Dollar Playbook
Conga proves that boring infrastructure beats sexy features every time. For founders and investors: the biggest opportunities aren't in creating new categories, but in owning the plumbing of existing ones.
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Conga: CPQ, Document Automation & Contract Management in One
Conga accelerates the journey to become a more connected, intelligent business. Delivering innovation in AI, CPQ, CLM, and Document Automation.
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Conga accelerates the journey to become a more connected, intelligent business. Delivering innovation in AI, CPQ, CLM, and Document Automation.
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