aqa.org.uk
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AQA: The $1.4B Hidden Giant of UK Education
How a 5,591-employee exam board quietly dominates British classrooms
While tech startups chase viral growth, a 5,591-employee UK organization quietly commands 2.5M monthly visits and $1.4B in revenue by making sure students pass their exams. AQA isn't just an exam board—it's the infrastructure of British education.
"AQA doesn't sell exams—it sells certainty. Every UK student's future is filtered through their qualification framework."
The Teacher-Student Flywheel
AQA's 2.5M monthly visits aren't driven by marketing—they're pulled by curriculum necessity. Teachers search 'periodic table AQA' (11K searches/month) and 'physics equation sheet' (9.5K searches/month) because their students' futures depend on it. This isn't traffic; it's dependency. The 62% organic search rate proves AQA owns the educational vocabulary—students and teachers don't choose to visit, they have to.
The Unseen Infrastructure Play
While edtech startups burn VC money acquiring users, AQA's 27% direct traffic reveals a captive audience. Students don't discover AQA—they're assigned it. This is the ultimate platform moat: when your 'users' are mandated by government policy, churn is zero. The $1.4B revenue from 5,591 employees means each employee generates $252K annually—higher than most SaaS companies.
AQA's tech stack (Tailwind, Bootstrap, Vite) reveals a pragmatic approach—they're not building bleeding-edge edtech, they're maintaining reliable infrastructure for millions of users. The 184,258 backlinks aren't from PR campaigns; they're from every UK school website linking to specifications. This is SEO through necessity, not optimization.
- Dominates UK exam board market with 2.5M monthly visits
- 62% organic traffic proves curriculum lock-in
- Top keywords: 'periodic table AQA' (11K searches) show subject-specific authority
- 27% direct traffic indicates zero acquisition cost for returning users
AQA is the AWS of UK education
While competitors chase innovation, AQA owns the foundational layer of British academic progression. Their moat isn't technology—it's policy. For founders, this is the ultimate lesson: build something that becomes infrastructure, not just a product.
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Education Charity Providing GCSEs, A-levels and Support | AQ…
AQA provides qualifications that enable students to progress to the next stage in their lives. We also support teachers to develop their pro…
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Reviews (1)
Slow, and their support staff don't exist.
Per AQA:002070015292, my results have taken almost 5 months to arrive, and I haven't received an answer from Support in the 7 days since I filed a request via e-mail. I don't have cellular service nor a landline telephone number, so I can't contact them via telephone, yet they don't offer an alternative synchronous communication method.
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About aqa.org.uk
AQA provides qualifications that enable students to progress to the next stage in their lives. We also support teachers to develop their pro…
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aqa.org.uk uses 16 technologies across their website including Font Awesome, HSTS, WordPress, and more.
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aqa.org.uk receives approximately 2.5M monthly visitors and ranks #23,093 globally. The website has a bounce rate of 48% with visitors viewing an average of 3.1 pages per visit. Users spend an average of 2:17 on the site.
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