arabam.com
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Arabam.com: The Turkish Auto Giant
How a 477-person team commands 7.7M monthly visits in a niche market
In the fragmented world of online auto marketplaces, Arabam.com isn't just playing the game—it's dominating the Turkish market with surgical precision. While global giants like AutoTrader and Cars.com fight for scraps, this local powerhouse has quietly built an empire serving 7.7 million monthly visitors, proving that hyper-local dominance often beats global ambition.
"Arabam.com proves that in regional e-commerce, depth beats breadth every single time."
The SEO Juggernaut
With 2.15 million backlinks and commanding the keyword 'sahibinden' with 1.97M monthly searches, Arabam.com has mastered Turkish search intent. The site's 67% organic traffic share isn't accidental—it's the result of understanding that Turkish car buyers don't just search for 'cars'; they search for ownership, condition, and trust. Their keyword strategy reveals a deep understanding of local search behavior that global platforms consistently miss.
The Revenue Reality
At $86.5M in revenue with 477 employees, Arabam.com generates approximately $181K per employee—a solid metric for a regional e-commerce player. This efficiency suggests a lean, tech-focused operation that has optimized the transaction flow. The absence of funding data indicates either bootstrapping or a mature, profitable operation that doesn't rely on venture capital to fuel growth.
The tech stack tells a story of modern efficiency: Tailwind CSS for rapid UI development, Cloudflare for global performance, and HSTS for security. But the real insight is in the traffic composition—29% direct traffic is exceptionally high for an e-commerce platform, indicating strong brand recall and repeat usage. When nearly a third of visitors type your URL directly, you've built something sticky.
- Dominates Turkish auto search with 61K+ monthly searches for 'arabam'
- 2.15M backlinks suggest massive content moat and authority
- 95.3% traffic from undefined country (likely Turkey) shows hyper-local focus
- Cloudflare Turnstile suggests sophisticated bot protection
The Regional Champion Playbook
Arabam.com wins by being the best in Turkey, not by trying to be global. For founders: sometimes the smartest strategy is owning your backyard completely.
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About arabam.com
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Technology Stack
arabam.com uses 4 technologies across their website including HSTS, Cloudflare Turnstile, Cloudflare, Tailwind CSS.
Security
HSTS, Cloudflare Turnstile
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
arabam.com receives approximately 7.7M monthly visitors and ranks #5,702 globally. The website has a bounce rate of 37% with visitors viewing an average of 6.1 pages per visit. Users spend an average of 3:52 on the site.
The majority of arabam.com's traffic comes from undefined, undefined, .
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