archbright.com
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Archbright: The Quiet Giant of HR
How a $23M HR powerhouse is capturing the underserved middle market
In a market dominated by giants like ADP and Paycor, Archbright is executing a quiet but calculated play for the underserved middle market. This isn't another HR tech startup—it's a battle-tested consultancy with $23.3M in revenue and 116 employees, proving that deep domain expertise beats flashy funding rounds.
"Archbright isn't chasing VC dollars—it's capturing real revenue from companies that need HR expertise, not just software."
The Middle Market Sweet Spot
With 47% direct traffic, Archbright's customers aren't finding them through SEO hacks—they're coming directly to the site. This indicates a strong referral engine and brand loyalty among mid-sized companies who need comprehensive HR services but find enterprise solutions too expensive and DIY tools too limiting. The 30 monthly searches for 'archbright' alone shows a dedicated client base actively seeking them out.
The SEO Opportunity Gap
Here's the strategic insight: Archbright ranks for high-volume keywords like 'inclusion' (38K monthly searches) and 'ergonomic' (32K monthly searches), but their organic traffic is only 29%. This suggests they're capturing broad interest but converting it poorly. For a company of their size, this represents a massive untapped opportunity—imagine if they could convert just 1% more of those searchers into qualified leads.
The leadership team tells a story of operational excellence. CEO Shannon Kavanaugh, VP of Technology Colin Lyons, and VP of Labor & Employment Services Kellis Borek form a triangle of expertise that covers HR, tech, and legal—exactly what mid-market companies need. Unlike pure-play HR tech startups, Archbright's team includes practicing attorneys and HR veterans who understand compliance isn't a feature, it's a lifeline.
- Revenue model is services-driven, not SaaS—predictable but harder to scale exponentially
- Tech stack is pragmatic (jQuery, Bootstrap) rather than cutting-edge—indicating they invest in stability over flash
- Strong brand loyalty evidenced by 47% direct traffic, but weak SEO execution leaves growth on the table
The Unsexy Truth About HR Services
While competitors chase unicorn valuations, Archbright is building a sustainable business by solving real problems for real companies. Their 116 employees and $23.3M revenue prove there's a fortune in the boring middle—where compliance meets compensation and legal meets leadership.
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Archbright | Your HR Resource
Unlock the full potential of your workplace with Archbright's comprehensive HR services. From compliance to compensation, training to legal support, we've got you covered. Discover how we can help you today.
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About archbright.com
Unlock the full potential of your workplace with Archbright's comprehensive HR services. From compliance to compensation, training to legal support, we've got you covered. Discover how we can help you today.
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archbright.com uses 13 technologies across their website including Font Awesome, HSTS, Cloudflare, and more.
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archbright.com receives approximately 4.3K monthly visitors and ranks #4,039,897 globally. The website has a bounce rate of 51% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 1:09 on the site.
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