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Arcoro: The HR Stack for Construction's Hidden Workforce
How a 194-person team built a $30M+ HR platform for a fragmented industry
While SaaS founders chase generic markets, Arcoro quietly dominates a $200B niche: HR software for construction. With 278K monthly visits and 76% direct traffic, they've built a moat in an industry that runs on trust, not clicks.
"In construction, 76% direct traffic isn't just a metric—it's proof they've become the default solution for an industry that hates buying software."
The Construction Labor Crisis
Construction faces a 500,000-worker shortage. Arcoro doesn't just track employees; they solve the industry's existential problem: finding skilled workers. Their keywords reveal the strategy—'ExakTime' (acquired in 2018) drives 1,570 monthly searches, showing they're leveraging legacy brand equity while building a unified platform.
Growth Through Acquisition
The 76% direct traffic is telling. Unlike consumer SaaS that relies on SEO, Arcoro's audience—construction execs—returns to a tool they need daily. The 15% organic search is low, but that's the point: they're not fighting for 'HR software' keywords; they own 'construction HR' through product stickiness.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Slick (not React/Vue) suggest a legacy codebase optimized for reliability over flash. This isn't a VC-backed growth play—it's an enterprise tool for an industry that values uptime over UI trends.
- 76% direct traffic signals product-market fit in a low-churn industry
- Acquired ExakTime (1,570 monthly searches) to own the time-tracking vertical
- 194 employees generate $30.9M revenue ($159K/employee) – efficient enterprise sales
- Top keywords are all login-related, proving daily active usage
The Blue Ocean in Construction Tech
While competitors fight for 'HR software' keywords, Arcoro owns the jobsite. 278K monthly visits with 76% direct traffic isn't vanity—it's proof that in construction, the best software is the one your foreman already uses.
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End-to-End Construction HR Software | Arcoro
Find skilled workers faster, streamline workforce management and develop your team’s potential with HR software that’s purpose-built for construction.
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About arcoro.com
Find skilled workers faster, streamline workforce management and develop your team’s potential with HR software that’s purpose-built for construction.
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Technology Stack
arcoro.com uses 19 technologies across their website including HSTS, Sentry, Contentful, and more.
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HSTS
Error Tracking
Sentry
CMS
Contentful
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
Microsoft Ads, LinkedIn Insight Tag, Facebook Pixel
Traffic & Audience
arcoro.com receives approximately 278.5K monthly visitors and ranks #151,605 globally. The website has a bounce rate of 16% with visitors viewing an average of 3.7 pages per visit. Users spend an average of 1:29 on the site.
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