arelance.com
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Arelance: The IT Talent Engine
Why a Málaga-based consultancy is winning with keyword arbitrage
In the crowded world of IT consulting, Arelance isn't chasing generic traffic—it's dominating niche technical certifications. With a modest $26.5M revenue but explosive search volume for 'az-104', this isn't just a staffing agency; it's a lead-gen machine disguised as a consultancy.
"They aren't selling hours; they're selling the exact talent certified in the technologies that enterprises are desperate to hire for."
The Keyword Arbitrage Play
Arelance's traffic strategy reveals a sharp understanding of market demand. While their brand name drives only 400 monthly searches, they rank for high-intent technical terms like 'az-104' (12,800 volume) and 'mockito' (7,970 volume). This suggests their blog and content strategy are optimized to capture hiring managers and IT decision-makers at the exact moment they're researching specific technologies or certifications.
The Hybrid Model
Operating out of Málaga with 166 employees, Arelance sits in the sweet spot between boutique agency and scalable enterprise. They leverage local talent pools while servicing international tech needs. Their team structure—mixing technical recruiters (Alba Aguilera) with senior analysts (Jaime Zorrilla)—indicates a process-driven approach to matching talent, not just filling seats.
The technical stack reveals a modern but pragmatic approach. Using jQuery alongside Tailwind CSS and Bootstrap suggests a legacy codebase being gradually modernized, while the presence of PWA capabilities hints at a focus on mobile accessibility for their consultant portal. The lack of visible social profiles or Trustpilot reviews, however, points to a B2B model that relies on direct relationships and referrals rather than public reviews.
- Traffic dominance in Microsoft Azure certifications (AZ-104)
- Niche focus on testing frameworks (Mockito, xUnit)
- Intranet login suggests a robust consultant management system
- Revenue-to-employee ratio indicates efficient operations
The Silent Giant of IT Recruitment
Arelance proves that in B2B services, dominating niche technical searches is more valuable than brand awareness.
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Consultoría tecnológica para empresas - arelance
Expertos en integrar talento e innovación digital en tu organización. Servicios de recursos humanos para proyectos de IT en Málaga.
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About arelance.com
Expertos en integrar talento e innovación digital en tu organización. Servicios de recursos humanos para proyectos de IT en Málaga.
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Technology Stack
arelance.com uses 20 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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WordPress
Cloud & Hosting
Amazon Web Services
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Traffic & Audience
arelance.com receives approximately 12.3K monthly visitors and ranks #1,543,173 globally. The website has a bounce rate of 32% with visitors viewing an average of 5.4 pages per visit. Users spend an average of 1:44 on the site.
The majority of arelance.com's traffic comes from .
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