Arla isn't just selling milk—it's orchestrating a global digital transformation from Copenhagen to your local supermarket. With 22,000+ employees and $3.1B in revenue, this farmer-owned cooperative is quietly building one of the most sophisticated digital food platforms in Europe, turning 140 years of tradition into a data-driven growth engine.

"Arla proves that heritage brands can dominate digital when they stop defending the past and start architecting the future."

The keyword data exposes a strategic split: broad brand terms ('arla' at 16.5K volume) drive awareness, while niche queries like 'arla dyrenes robusthed' (140 monthly) and 'arla foods nature policy' (120 monthly) target specific stakeholder groups. This isn't accidental—it's a content architecture designed for multiple audiences. The missing 'organic keywords' metric is telling: either they're not optimizing for search (unlikely given the 41% traffic share) or they're ranking for thousands of long-tail terms that don't show up in standard tools. For founders, this is a masterclass in B2B2C digital strategy: serve the farmer-owner, the retailer, and the consumer on one domain without diluting the brand.

• Heritage brand with 140+ years leveraging modern tech stack (Vue.js, Tailwind) for agile digital experiences
• Farmer-owned model creates unique trust advantage in an era of supply chain transparency
• 38% direct traffic indicates strong brand recall and repeat engagement, rare for CPG
• Multi-stakeholder content strategy targets farmers, consumers, and B2B partners simultaneously