In the fragmented world of healthcare staffing, ARMstaffing isn't chasing algorithms—it's chasing trust. With 190 employees generating $25.1M in revenue, they've built a recruiting engine where over half of all visitors arrive by typing the URL directly into their browser. This isn't SEO luck; it's brand dominance.

"They aren't optimizing for search engines; they're optimizing for nurses who know exactly where to go when they need a job."

The keyword data reveals a fascinating split. While 'haunted hospital' appears (likely a content marketing misfire or niche curiosity), the dominant terms are transactional: 'leap login', 'paylocity sign in', 'osbn'. This confirms ARMstaffing is a utility, not a discovery platform. Users are there to work, not browse. The blog exists, but the traffic suggests the core value is in the placement portal itself.

• **Niche Focus:** Specialized in nursing, allied health, and PRN—avoiding the generalist trap.
• **Operational Depth:** 190 employees for $25M revenue suggests a high-touch, recruiter-heavy model.
• **Tech Pragmatism:** Uses established, reliable tech (Bootstrap, jQuery) rather than bleeding-edge frameworks.