around.co
around.co
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Around.co: The Stealthy Video Startup
A 47-person team building the future of video calls, flying under the radar
While Zoom and Teams dominate the enterprise video landscape, a nimble 47-person team is quietly redefining what a video call should feel like. Around.co isn't chasing feature bloat—it's stripping video communication down to its essential, human core.
"Around.co isn't building another video conferencing tool—it's building the future of visual communication."
The Product-Market Fit Puzzle
With just 11,397 monthly visits, Around.co operates in the shadows of giants. Yet their traffic composition reveals a telling story: 44% organic search and 39% direct traffic suggests a product that users actively seek out and return to. This isn't viral growth—it's intentional, sticky adoption.
The Revenue Reality
At $5.5M revenue with 47 employees, Around.co generates approximately $117K per employee annually. This is lean by SaaS standards, but telling: they're not chasing hypergrowth through burn. Instead, they're building sustainable value with a focused team that likely prioritizes product excellence over sales velocity.
The keyword data reveals their positioning strategy. While 'around' alone gets 15,690 monthly searches (likely broad), their long-tail terms—'around video call download' (100), 'around startup' (60)—show they're targeting specific user segments: developers and startup teams seeking lightweight alternatives to corporate video tools.
- 47-person team with senior engineering talent (Kevin Venalainen, Alejandro Bednarik)
- Revenue-per-employee suggests product-led growth, not enterprise sales
- Traffic quality over quantity: 83% combined organic/direct
- Niche positioning: targeting 'around video call' searches specifically
The Silent Disruptor
Around.co proves you don't need to be the biggest to build something meaningful. Sometimes the most interesting companies are the ones quietly shipping code while everyone else chases headlines.
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About around.co
Company Overview
Traffic & Audience
around.co receives approximately 11.4K monthly visitors and ranks #2,049,438 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:20 on the site.
The majority of around.co's traffic comes from undefined, undefined, .
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This page provides publicly available information about around.co. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit around.co directly at https://around.co.