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The Invisible Giant of Specialty Surfactants
How Arkema's arrmaz.com dominates industrial chemistry with $300M in revenue
While tech startups chase viral moments, arrmaz.com quietly commands a $300M revenue empire in the unsexy world of specialty surfactants. This isn't a SaaS platform—it's the chemical backbone of global agriculture, mining, and infrastructure.
"They don't need your clicks. They need your phosphate, your asphalt, and your fertilizer."
The B2B Behemoth
Arkema Specialty Surfactants operates in the shadows of heavy industry. Their customers aren't browsing Shopify—they're managing mining operations in Africa, fertilizer plants in Asia, and road construction projects globally. With Dan Partin leading Africa & the Middle East and Patrick Lavin heading Road Science, their leadership reads like an industrial chemistry dream team.
The Revenue Paradox
Here's the contradiction: $300M in revenue with 0 monthly visits and N/A global rank. This isn't a failure—it's a masterclass in B2B moats. Their traffic isn't captured by Google Analytics because their sales cycle happens through contracts, procurement portals, and direct relationships. The website is a digital brochure, not a sales channel.
Their tech stack reveals their priorities: Cloudflare for security, Matomo for privacy-focused analytics, and LinkedIn Insight Tag for the only metric that matters—qualified lead generation. They're not optimizing for SEO; they're optimizing for enterprise contracts worth millions.
- Dominates phosphate processing with proprietary surfactants
- LDAN (Low-Density Ammonium Nitrate) market leadership
- Asphalt and bitumen additives for global infrastructure
- Foliar application wetting agents for precision agriculture
The Anti-Startup Startup
While founders chase digital transformation, arrmaz.com proves that in heavy industry, relationships and chemistry trump algorithms every time. Their moat isn't code—it's molecular expertise.
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https://specialtysurfactants.arkema.com/files/live/sites/shared_arkema/files/arkema-logo.webp
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Specialty Surfactants and Additives | Arkema Specialty Surfactants
Arkema Specialty Surfactants and Additives is a global leader in specialty chemicals for the fertilizer, mining, phosphate, industrial ammonium nitrate, LDAN, asphalt and bitumen, home and professional care, lubricants and industrial applications, re
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About arrmaz.com
Arkema Specialty Surfactants and Additives is a global leader in specialty chemicals for the fertilizer, mining, phosphate, industrial ammonium nitrate, LDAN, asphalt and bitumen, home and professional care, lubricants and industrial applications, re
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arrmaz.com uses 17 technologies across their website including Leaflet, Google Fonts, HSTS, and more.
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Leaflet
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PHP
CDN
unpkg
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Cloudflare
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arrmaz.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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