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artstor.org

8 technologies
VerifiedVisit7.6K/mo$2M188 Tech4 Leads
Deep Dive

Artstor's Identity Crisis: The $1.8M JSTOR Satellite

How a premier image library became a silent subdomain in a larger academic empire

Artstor.org is the ghost in the academic machine—a 20-year-old image powerhouse that now redirects to JSTOR, carrying 18 employees and $1.8M in revenue through a confusing brand transition that leaves users searching for what they once knew.

18
employees
$1.8M
revenue
7,575
monthly visits
79%
traffic from undefined

"Artstor didn't die—it was absorbed into JSTOR's DNA, but the body still twitches with 2,350 monthly searches for its original name."

The Acquisition Aftermath

Ithaka's 2021 acquisition of Artstor for $7.5M was meant to consolidate digital libraries, but the data reveals a slower transition. With only 7,575 monthly visits and a global rank of #2,736,226, Artstor.org exists as a vestigial portal. The 40% organic traffic still searching for 'artstor' (2,350 monthly volume) proves brand equity is stubborn—users haven't fully migrated to the JSTOR mental model despite the backend integration.

The Confused User Base

The keyword data tells a story of identity confusion. 'artstorr' (420 searches) and 'newgrange passage grave' (720 searches) show users hunting for specific content while struggling with the new ecosystem. The 46% direct traffic suggests a loyal core still bookmarks the old URL, but the undefined country data (79% share) indicates either tracking issues or a truly fragmented audience—neither is good for a modern digital platform.

  • Brand dilution: 2,350 monthly searches for 'artstor' prove legacy brand value is being wasted
  • Technical stack: Built with Vue.js and Django, but only 7,575 visits suggests underutilization
  • Revenue mystery: $1.8M on 18 employees is efficient, but what's the growth trajectory?
  • Traffic leakage: 46% direct traffic is strong, but 40% organic is weak for a content library
No clear brand identity—Artstor.org is a redirect, not a destination
Deep integration with JSTOR's infrastructure
Tiny traffic footprint for a library of millions of images
High-value content: millions of curated academic images
Stagnant global ranking (#2.7M) shows no growth momentum
Efficient operations: $100K revenue per employee
Confusing keyword strategy—users search for specific art terms, not platform features
Legacy brand still commands search volume

The tech stack reveals ambition: Vue.js for frontend interactivity, Django for robust backend, Tailwind and Bootstrap for rapid UI development, and Sentry for error monitoring. Yet the 18-person team and $1.8M revenue suggest a maintenance mode operation, not a growth engine. The presence of OneTrust for privacy compliance indicates enterprise focus, but the missing social profiles and backlinks data paint a picture of a platform that stopped marketing years ago.

The Silent Sunset Strategy

Artstor.org is a case study in how to slowly kill a beloved brand. The question for founders: would you rather have $1.8M in quiet efficiency or a loud, growing brand? JSTOR chose the former. The 2,350 monthly searches for 'artstor' suggest the market hasn't accepted that choice.

What tech stack does Artstor use?

10 detected
Error Tracking1
Backend Frameworks1
Privacy & Consent1
Analytics & Marketing1
UI Libraries1
Frontend Frameworks1
Tracking & Analytics2
G
Google Tag Manager
G
Google Tag Manager

How much traffic does Artstor get?

Traffic & Engagement

7.6K
Monthly Visits
1.8
Pages/Visit
0:25
Avg. Duration
63%
Bounce Rate
Monthly Traffic Trend-35%
11.7K
Oct 2025
Oct
8.7K
Nov 2025
Nov
7.6K
Dec 2025
Dec

Traffic Sources

Search
40%
Direct
46%
Social
6%
Referrals
8%
Email
0%
Paid
1%

Where is Artstor's audience located?

🌍79.0%
🌍13.7%
🌍2.8%
🌍2.6%
🌍1.8%

What keywords does Artstor rank for?

5 keywords
1artstor2.4K vol$1.90
2newgrange passage grave720 vol$0.34
3artstorr420 vol
4st thomas logo410 vol
5jstor pell grants400 vol

How is Artstor's SEO?

Meta Tags

title21 chars

Browse images | JSTOR

description87 chars

Search and browse millions of images on JSTOR, including Artstor's diverse collections.

languageEN

Who works at Artstor?

Loading leads...

What do customers think of Artstor?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Artstor

What is Artstor's Revenue?
Artstor generates approximately $2M in annual revenue. With 18 employees, that's $99,000 per employee.
What does Artstor do?
Search and browse millions of images on JSTOR, including Artstor's diverse collections.
How fast is Artstor growing?
Artstor employee count has changed by 0% year over year.
What technologies does Artstor use?
Artstor uses 8 technologies across their website including Error Tracking, Backend Frameworks, Privacy & Consent. Key technologies include Sentry, Django, OneTrust.
Who are Artstor's competitors?
Artstor's main competitors include Stash101, Indacube Chinese Language School, Content Enablers, Ulysses Learning, Knowledgelink an edulence product. These companies operate in similar markets and compete for the same customer base.

Export Data

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How to contact Artstor?

What are Artstor's key pages?

Export artstor.org Data

Download the complete tech stack, analytics, leads, and company data for artstor.org in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

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About artstor.org

Search and browse millions of images on JSTOR, including Artstor's diverse collections.

Company Overview

artstor.org
Website
science_and_education
Industry
#2,736,226
Global Rank
7.6K
Monthly Visitors
8
Technologies
4+
Employees

Contact artstor.org

Technology Stack

artstor.org uses 8 technologies across their website including Sentry, Django, OneTrust, and more.

Error Tracking

Sentry

Backend Frameworks

Django

Privacy & Consent

OneTrust

Analytics & Marketing

Google Tag Manager

UI Libraries

Ant Design

CSS Frameworks

Bootstrap, Tailwind CSS

Traffic & Audience

7.6K
Monthly Visits
63%
Bounce Rate
1.8
Pages/Visit
0:25
Avg. Duration

artstor.org receives approximately 7.6K monthly visitors and ranks #2,736,226 globally. The website has a bounce rate of 63% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:25 on the site.

The majority of artstor.org's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is artstor.org?
Search and browse millions of images on JSTOR, including Artstor's diverse collections.
What technologies does artstor.org use?
artstor.org uses 8 technologies including Sentry, Django, and 2 more. View the full tech stack analysis above.
How do I contact artstor.org?
You can contact artstor.org via email at [email protected] or through their contact page.
What are artstor.org's social media accounts?
artstor.org is active on youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is artstor.org hiring?
Check artstor.org's careers page for current job openings and opportunities. The company has 4+ known employees.
How popular is artstor.org?
artstor.org receives approximately 7.6K monthly visitors and ranks #2,736,226 globally. Traffic is declining by 12.6% month-over-month.

Related Searches

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This page provides publicly available information about artstor.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit artstor.org directly at https://artstor.org.