In the fragmented chaos of the National Disability Insurance Scheme (NDIS), Aruma isn't just playing the game—they are rewriting the rules. Born from the merger of House with No Steps and The Tipping Foundation, Aruma has evolved into a $311M revenue powerhouse serving thousands across Australia, proving that scale and compassion can coexist.

"In an industry often criticized for fragmentation, Aruma's $311M revenue signals one thing: they have mastered the art of scaling empathy."

The tech stack tells a story of a modern, data-driven organization. Utilizing Google Analytics, Tag Manager, and Facebook Pixel, Aruma tracks user behavior rigorously. The implementation of Progressive Web App (PWA) technology and Lazy Loading ensures their digital experience is fast and accessible—a non-negotiable for an audience that may rely on assistive technologies. They are leveraging the same growth hacking tools used by Silicon Valley, applied to a humanitarian cause.

• Revenue Stability: $311M revenue provides a buffer against NDIS funding fluctuations.
• Employment Engine: With 2,222 employees, they are a major regional employer.
• Digital Moat: 52% organic traffic share reduces reliance on paid acquisition.
• Brand Equity: The merger of two legacy brands creates instant trust and recognition.