as.com
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The Spanish Sports Titan You're Ignoring
How AS.com built a 133M monthly visit empire with no VC funding
While American sports media obsesses over the NFL and NBA, a Spanish digital powerhouse quietly dominates the global sports landscape with 133 million monthly visits. AS.com isn't just a newspaper—it's a data-driven content machine that outperforms most Western sports media giants.
"Direct traffic is the ultimate loyalty metric—62% of visitors come straight to AS.com, bypassing search engines entirely. That's not traffic, that's a habit."
The Spanish-Speaking Sports Empire
With 78.3% of traffic from Spanish-speaking markets, AS.com has mastered the art of serving the world's most passionate sports fans. They're not chasing global expansion—they're dominating their home turf with surgical precision. The site ranks as the 402nd most visited website globally, putting it ahead of many legacy media brands that have spent decades building digital presence.
The SEO Powerhouse Strategy
AS.com's keyword strategy reveals their genius: they own high-volume, high-intent terms like 'real madrid' (9.2M monthly searches) and 'premier league' (19M monthly searches). But here's the kicker—they rank for 'as' itself with 1.6M monthly searches, turning their brand name into a search category. This isn't accidental SEO; it's deliberate brand authority.
The tech stack tells a story of pragmatic modernization. They're running Tailwind CSS, Bootstrap, and Ant Design simultaneously—likely a result of evolving product teams rather than unified architecture. The presence of PWA technology shows they're thinking mobile-first, while Alpine.js suggests lightweight interactivity. This is a company that ships fast and optimizes later.
- Owned 100% by Univision (no VC dilution or quarterly growth pressure)
- 468 employees generate $35M revenue—$75K revenue per employee
- Trustpilot rating of 2.1/5 reveals user experience friction despite massive traffic
- Social presence across all major platforms with 1M+ followers on TikTok alone
The Unsexy Unicorn
AS.com proves you don't need Silicon Valley funding or viral moments—just relentless focus on a passionate audience and disciplined execution. Their $35M revenue with 133M visits shows they're monetizing efficiently, even if their user experience needs polish. For founders: sometimes the biggest opportunity is serving a specific community better than anyone else.
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Open Graph Image
https://static.as.com/dist/resources/images/logos/as/as.svg
Meta Tags
AS.com - Diario online deportivo. Fútbol, motor y mucho más
Últimas noticias de deportes en el principal diario deportivo en español. Noticias y vídeos de fútbol, baloncesto, fórmula 1, retransmisiones en directo, crónicas y estadísticas con AS.com
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AS
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Reviews (5)
That a great experience veri nice !!!
That a great experience veri nice !!!
Marcus Allen delivered car on time
Marcus Allen delivered car on time - excellent service showed all controls on the car was an amazing help
very reliable
very reliable
Great and good service.
Great and good service.
You cant trust them on Madrid news…
You cant trust them on Madrid news since everyone in there hates the board. Otherwise theyre just mediocre and almost no one comments there.
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About as.com
Últimas noticias de deportes en el principal diario deportivo en español. Noticias y vídeos de fútbol, baloncesto, fórmula 1, retransmisiones en directo, crónicas y estadísticas con AS.com
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Technology Stack
as.com uses 12 technologies across their website including Font Awesome, Amazon S3, Didomi, and more.
Fonts
Font Awesome
Cloud & Hosting
Amazon S3
Privacy & Consent
Didomi
Tag Managers
Adobe Launch
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards, PWA
Traffic & Audience
as.com receives approximately 133.8M monthly visitors and ranks #402 globally. The website has a bounce rate of 50% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 5:06 on the site.
The majority of as.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about as.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit as.com directly at https://as.com.