9:41
asmodee.co.uk
Screenshot of asmodee.co.uk
asmodee.co.uk favicon

asmodee.co.uk

24 technologies
VerifiedVisit210.0K/mo24 Tech
Deep Dive

Asmodee UK: Redefining Board Games

A Deep Dive into the UK's Leading Board & Trading Card Game Distributor

In the dynamic world of board games and trading card games, Asmodee UK stands out as a titan, crafting immersive experiences for over three decades. With a portfolio that includes iconic titles like Dobble, Ticket to Ride, and CATAN, Asmodee has not only captured the hearts of players but also set new standards in the industry.

209,994
monthly visits
203,230
global rank
28%
direct traffic
30.5K
monthly search volume for 'asmodee'

"Asmodee's success is not just about the games; it's about the experiences they create."

Player-Centric Approach

Asmodee's philosophy is deeply rooted in being 'inspired by players.' This player-centric approach ensures that every game they distribute is designed to create immersive, shared experiences. Their commitment to understanding and meeting player needs has been a cornerstone of their success.

Growth and Expansion

With a global presence and a diverse portfolio, Asmodee continues to expand its reach. Their strategic distribution of popular titles like The Pokémon Trading Card Game and Azul has solidified their position as a leader in the industry. The company's ability to adapt and innovate keeps them at the forefront of the gaming world.

Asmodee's digital footprint is substantial, with a strong presence on social media platforms like TikTok, Twitter, and YouTube. Their active engagement on these platforms not only promotes their games but also builds a community of passionate players.

  • Leverages a robust tech stack including Lottie, Tailwind CSS, and Bootstrap for a seamless user experience.
  • Maintains a strong SEO presence with top keywords like 'board game cafe' and 'how to play uno'.
  • Focuses on creating immersive, shared experiences through their games.
Lacks detailed employee and revenue data, which might be a concern for investors.
Strong organic search traffic and a dedicated player base.

Asmodee UK: A Leader in Board Games

With a player-centric approach and a diverse portfolio, Asmodee UK continues to set the bar high in the board game industry. Their commitment to innovation and community building ensures they remain a dominant force in the market.

What tech stack does Asmodee use?

35 detected
JavaScript Libraries1
UI Libraries1
Build Tools1
Web Standards1
E-commerce & Payments1
Customer Support1
Email Marketing1
Privacy & Consent1
Cloud & Hosting2
Tracking & Analytics11
G
Google Analytics
G
Google Tag Manager
H
Hotjar
H
Hotjar
G
Google APIs
G
Google Tag Manager
H
Hotjar
G
Google Static
G
Google AdSense
G
Google Analytics
J
jsDelivr

How much traffic does Asmodee get?

Traffic & Engagement

224.3K
Monthly Visits
+11.2%
2.8
Pages/Visit
4:39
Avg. Duration
68%
Bounce Rate
Monthly Traffic Trend+44%
156.1K
Feb 2026
Feb
201.6K
Mar 2026
Mar
224.3K
Apr 2026
Apr

Rankings

#150,851
Global Rank
#13,344
United Kingdom Rank
Retail
Category

Backlinks & Authority

98.2K
Backlinks
3.7K
Ref. Domains
43
Authority Score
Low
Penalty Risk
Backlinks Trend+11%
88.1K
Nov 2025
Nov
77.2K
Dec 2025
Dec
95.7K
Jan 2026
Jan
94.8K
Feb 2026
Feb
89.4K
Mar 2026
Mar
98.2K
Apr 2026
Apr

Search Traffic

Organic
138.3K
Paid
7

Top Organic Keywords

#1asmodee
4,400 vol4.6%
#1asmodee uk
2,400 vol2.5%
#2dobble
14,800 vol1.6%
#1uno instructions how to play
6,600 vol1.1%
#2game stores close to me
9,900 vol0.8%

Where is Asmodee's audience located?

🇬🇧United Kingdom54.4%
🇺🇸United States16.1%
🇷🇺Russia11.9%
🇳🇿New Zealand4.3%
🇮🇳India3.0%

Device Distribution

Desktop22.5%
Mobile77.5%

What keywords does Asmodee rank for?

5 keywords
1asmodee30.5K vol$0.64
2how to play uno4.5K vol$0.39
3pokemon first partner illustration collection series 22.8K vol
4board game cafe9.5K vol$0.40
5asmodee uk280 vol$0.60

How is Asmodee's SEO?

Open Graph Image

OG Image preview
og:image

http://www.asmodee.co.uk/cdn/shop/files/PNG_300_DPI-Logotype_Asmodee_Registred_Positif_RVB.png?crop=center&height=1200&v=1748964438&width=1200

Meta Tags

title42 chars

asmodee - Inspired By Players – Asmodee UK

description314 chars

asmodee is a global leader in tabletop games, trading card games and accessories. We bring to players popular titles including Dobble, Ticket to Ride, CATAN, Azul and The Pokémon Trading Card Game. Inspired by players, asmodee has been crafting and taking to market immersive, shared experiences for over 30 years.

og:title

asmodee - Inspired By Players

languageEN

H1 Tags

h1The UK’s leading distributor of board & trading card games

Schema Types

OrganizationWebSite

Who works at Asmodee?

Loading leads...

What do customers think of Asmodee?

asmodee.co.uk

asmodee.co.uk

2.1
10 reviews

Categories

Game Store#undefinedGaming service Provider#undefinedVideo Game Store#undefinedToy Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
GB

Reviews (10)

Filter by rating:
dd
6/21/2023
🇬🇧 United Kingdom5 reviewsOrganicUnverified
Experience date: 6/21/2023
Outstanding customer service

I bought a copy of arkham horror third edition on ebay that was missing a few parts. I contacted them and asked if I could buy some spares. These legends sent me one for free. Not all heroes wear capes, but some of them send little cardboard tokens to grateful fans.

👍 1
Simon WadsworthVerified
4/30/2026
🇬🇧 United Kingdom11 reviewsOrganicUnverified
Experience date: 4/16/2026
Faulty game and no meaningful response

Bought an Unlock “Escape Adventures” game (Squeek & Sausage scenario) which was faulty - multiple cards were printed without numbers, making it impossible to play properly. We had to stop several times and use walkthroughs just to continue, which completely ruined the experience. As this is a one-play escape room game, the damage is done once it’s been spoiled. I contacted Asmodee with photos. Their only response was a generic instruction to request spare parts (with a 6–8 week wait), which misses the point entirely. Replacement cards don’t fix a game that’s already been played in a broken state, and there’s no way to know if further faults exist until you’re mid-game. I followed up to explain this and requested it be treated as a faulty product, but my further emails have been ignored. Very poor product quality and even worse customer service.

Richard Smith
10/15/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 10/14/2025
Bunch of crooks.

Bought a board game from then, had a piece missing and they refuse point blank to replace it. Terrible customer service, I will never use them again, especially considering the cost of the game. Avoid anything to do with them at all! They are a bunch of crooks.

Maverick Goose
5/1/2025
🇬🇧 United Kingdom3 reviewsOrganicUnverified
Experience date: 5/1/2025
Racist

Racist . Didn't want to open my account but when my white friend opened one straight after I rang there was not a problem. Also telling me I won't even gave access to Pokemon stuff for few years only for our existing customers.Again my white friend asked there was no problem he can order whatever pokemon he wants. Avoid at all costs!

SENDER
1/15/2025
🇬🇧 United Kingdom2 reviewsOrganicUnverified
Experience date: 1/14/2025
Terrible customer service

Terrible customer service

Frequently Asked Questions about Asmodee

What does Asmodee do?
asmodee is a global leader in tabletop games, trading card games and accessories. We bring to players popular titles including Dobble, Ticket to Ride, CATAN, Azul and The Pokémon Trading Card Game. Inspired by players, asmodee has been crafting and taking to market immersive, shared experiences for over 30 years.
How fast is Asmodee growing?
Asmodee has grown by 11.2% in the last 6 months according to traffic data.
How do people interact with Asmodee?
When visiting Asmodee, visitors view an average of 2.8 pages per visit, and spend around 4:39 on the site, and the bounce rate is 67.6%.
How do people find Asmodee?
86.0K people (38%) visit Asmodee directly. 138.3K (62%) find them through organic search. 7 (0%) come through paid advertising.
Who uses Asmodee?
Asmodee's top market is United Kingdom with 121.9K visitors (54.4%). United States is 2nd with 36.1K (16.1%). Russian Federation is 3rd with 26.6K (11.9%).
What technologies does Asmodee use?
Asmodee uses 24 technologies across their website including JavaScript Libraries, CSS Frameworks, UI Libraries. Key technologies include Lottie, Tailwind CSS, Bootstrap, Ant Design.
Who are Asmodee's competitors?
Asmodee's main competitors include chaoscards.co.uk, magicmadhouse.co.uk, boardgamegeek.com. These companies operate in similar markets and compete for the same customer base.
What do customers think of Asmodee?
Asmodee has a Trustpilot score of 2.1 out of 5 (2 stars) based on 10 customer reviews.

Export Data

Unlock all exports

Download CSVs, JSONs & full reports

How to contact Asmodee?

Export asmodee.co.uk Data

Download the complete tech stack, analytics, leads, and company data for asmodee.co.uk in JSON or CSV format. Use it for your sales pipeline, competitive analysis, or research.

Raw JSON Data

Click "Show" to view the raw API response data

About asmodee.co.uk

asmodee is a global leader in tabletop games, trading card games and accessories. We bring to players popular titles including Dobble, Ticket to Ride, CATAN, Azul and The Pokémon Trading Card Game. Inspired by players, asmodee has been crafting and taking to market immersive, shared experiences for over 30 years.

Company Overview

asmodee.co.uk
Website
games
Industry
#203,230
Global Rank
210.0K
Monthly Visitors
24
Technologies

Contact asmodee.co.uk

Technology Stack

asmodee.co.uk uses 24 technologies across their website including Lottie, Tailwind CSS, Bootstrap, Ant Design, and more.

JavaScript Libraries

Lottie

CSS Frameworks

Tailwind CSS, Bootstrap

UI Libraries

Ant Design

Build Tools

Vite

Web Standards

Twitter Cards

Performance

Priority Hints, Lazy Loading

Traffic & Audience

210.0K
Monthly Visits
44%
Bounce Rate
2.4
Pages/Visit
0:53
Avg. Duration

asmodee.co.uk receives approximately 210.0K monthly visitors and ranks #203,230 globally. The website has a bounce rate of 44% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:53 on the site.

The majority of asmodee.co.uk's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is asmodee.co.uk?
asmodee is a global leader in tabletop games, trading card games and accessories. We bring to players popular titles including Dobble, Ticket to Ride, CATAN, Azul and The Pokémon Trading Card Game. Inspired by players, asmodee has been crafting and taking to market immersive, shared experiences for over 30 years.
What technologies does asmodee.co.uk use?
asmodee.co.uk uses 24 technologies including Lottie, Tailwind CSS, Bootstrap, and 18 more. View the full tech stack analysis above.
How do I contact asmodee.co.uk?
You can contact asmodee.co.uk through their contact page.
What are asmodee.co.uk's social media accounts?
asmodee.co.uk is active on tiktok, twitter, youtube, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is asmodee.co.uk hiring?
Check asmodee.co.uk's careers page for current job openings and opportunities.
How popular is asmodee.co.uk?
asmodee.co.uk receives approximately 210.0K monthly visitors and ranks #203,230 globally. Traffic is declining by 2.4% month-over-month.

Related Searches

asmodee.co.uk pricingasmodee.co.uk reviewsasmodee.co.uk alternativesasmodee.co.uk loginasmodee.co.uk careerswhat is asmodee.co.ukasmodee.co.uk tech stackasmodee.co.uk contactasmodee.co.uk vs competitorsasmodee.co.uk featureshow to use asmodee.co.ukasmodee.co.uk integrations

This page provides publicly available information about asmodee.co.uk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit asmodee.co.uk directly at https://asmodee.co.uk.