assouline.com
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Assouline: The $64M Luxury Book Empire
How selling coffee table books became a high-margin luxury powerhouse
In an age of digital saturation, Assouline has built a $64.2M empire by selling the most analog of products: beautiful, heavy books. They're not just publishing—they're curating lifestyle, one coffee table at a time.
"They don't sell books—they sell objects of desire that happen to have pages."
The Unsexy Niche That Prints Money
While everyone chases SaaS metrics, Assouline dominates the ultra-niche of luxury coffee table books. Their top keyword isn't a generic term—it's their own brand name with 18,440 monthly searches. This isn't SEO; it's brand equity. They've created a category where they are the category.
The Traffic Paradox
With only 257K monthly visits, Assouline's revenue per visitor is astronomical. Compare that to their competitors in luxury goods. They don't need massive traffic—just the right traffic. 45% direct traffic proves customers aren't browsing; they're buying. This is a brand that converts intent into sales.
The Trustpilot rating of 2.1/5 from just 11 reviews is telling. For a luxury brand, negative reviews often stem from price sensitivity rather than product quality. When you're selling $200+ books, you're not competing on price—you're competing on aspiration. The low review count suggests either a deliberate avoidance of mass-market review platforms or a customer base that doesn't bother with surveys.
- Brand-first SEO: 18K+ monthly searches for their name alone
- Direct traffic dominance: 45% bypass search entirely
- High-margin products: Luxury books command premium pricing
- Cultural authority: They're not just publishers—they're tastemakers
The Real Product Isn't Paper—It's Status
Assouline sells the illusion of cultured living. Every book is a prop for the aspirational lifestyle, making their true margin not on production, but on perception.
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http://www.assouline.com/cdn/shop/files/ASSOULINE-logo-black.png?height=628&pad_color=fff&v=1707510813&width=1200
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Designer Coffee Table Books & Luxury Gifts | ASSOULINE
Discover luxury gifts & designer books at Assouline. Explore fashion, design, travel, culture & more. Enjoy free shipping on orders over $200.
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Reviews (9)
Maison Assouline.
Maison Assouline.. Beauty is certainly in the eye of every beholder entering this magnificent Book and gift store... Along from Fortnum and Mason and not too far from BAFTA, on Piccadilly, London, Maison Assouline sits perfectly placed for the likes of anyone with a creative, innovative, brilliant, inquisitive and colourful mind...anyone wanting that which you can't find anywhere else, is here. Books, Books and more Phenomenal Books, all displayed beautifully and separately, slightly breathtaking and you'll want them all... Notable currently is NEW YORK BY NEW YORK... buy it, you won't be disappointed. Travel books, BLUE COAST and CAPRI...lovely, lovely photography.. And, their book stands...forget the coffee table book...the book stands from Assouline totally replace them... Here you can browse, lose yourself in other world's and purchase if you can...the prices are high, the books an investment...and if not, feed your brain and colour your mind......
Used assouline in 2019 and my next…
Used assouline in 2019 and my next orders came around late last year and this month as well. It’s great to see they have made significant changes to the shop and to their books as well. Though my last order came a little late but Its astonishing to see the change they have made and hopefully they can see this to be more better most especially with the home deliveries
No Customer Service.
No response, I have queries for their service but there is no customer service.
worst customer service i’ve ever experienced
I never leave reviews, but after my experience with Assouline I thought I should prevent anyone else from having the same experience. I have seriously never experienced worse customer service. Without even discussing the initial issues I had with shipping (after paying an arm and a leg for shipping) that they neglected to provide any assistance on, the customer service I was met with when trying to return this item was the absolute worst I’ve ever had. While it states online that they allow exchanges of their books, what they don’t tell you is that you have to pay for your own shipping because they do not provide a shipping label (which ended up being nearly $50 for such an expensive package). Additionally, they are unresponsive and unhelpful when they do respond. After I finally got ahold of them (nearly 2 weeks after I received my package) and was able to send my return, they took 2 more weeks to send me my in store credit after my return arrived at their warehouse. They were not understanding in the slightest when I asked for assistance and continually made excuses for why they hadn’t sent me my store credit, despite the fact that they could see that my package had arrived at their facility. I will absolutely never be giving them my business again and recommend everyone else does the same. They charge absurd prices for mediocre products and horrendous customer service, and they don’t deserve a single penny.
WORST CUSTOMER SERVICE
Worst customer service ever. So rude. It's been over 4 months now and still no reply from any customer service department. Truly shocking. I like the books nut not the people. I now don't order from them and order from Flannels or Selfridges so I don't have to deal with them or pay the €35 postage fee. Utter shambles of a company, So rude. I have emailed, Instagram Direct Message and through the website contact us section. No reply.
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About assouline.com
Discover luxury gifts & designer books at Assouline. Explore fashion, design, travel, culture & more. Enjoy free shipping on orders over $200.
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Technology Stack
assouline.com uses 33 technologies across their website including Wistia, Font Awesome, Adobe Fonts, hCaptcha, HSTS, and more.
Video
Wistia
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Font Awesome, Adobe Fonts, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
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PHP
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AWS CloudFront, Cloudflare
Email Marketing
Klaviyo
Traffic & Audience
assouline.com receives approximately 257.4K monthly visitors and ranks #163,454 globally. The website has a bounce rate of 42% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 1:22 on the site.
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