In the multi-billion dollar sports tech landscape, Athlinks has carved out a defensible niche by solving a simple but universal problem for endurance athletes: where do all your hard-earned race results live? While giants like Strava focus on social fitness, Athlinks became the definitive archive for competitive results—a $25M business serving 93 employees and over 300K monthly visitors.

"Athlinks isn't chasing the casual fitness crowd—it's the official record keeper for serious runners who need to prove their PRs."

• Direct traffic dominance (52%) signals strong brand loyalty and repeat usage
• Search volume for specific race results ('CIM results') reveals a high-intent user base
• Lean operations: $270K revenue per employee suggests efficient scaling in a niche market

The real story here isn't in the flashy metrics—it's in the quiet dominance. Athlinks has become the unofficial results database for races from 5Ks to marathons, creating a network effect where race directors need to be on Athlinks, and athletes need Athlinks to verify their performances. This isn't a growth-at-all-costs startup; it's a sustainable, profitable business built on solving a specific, painful problem for a dedicated community.