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Atlas FM: The Facilities Management Rebel
How a £154M UK giant wins with personality over process
In the sterile world of facilities management—where spreadsheets reign and personality is often a liability—Atlas FM is an anomaly. They don't just clean offices; they engineer workplace happiness, and their £154M revenue proves that personality can scale.
"Britain's best facilities management business isn't built on cheaper quotes—it's built on happier buildings."
The Talent Magnet Strategy
With 43% of traffic coming from organic search and 'atlas fm jobs' being a top keyword, Atlas FM has weaponized their employer brand. They're not just hiring cleaners—they're building a cult following. Their careers page isn't a form; it's a destination, attracting candidates who want to work for 'Britain's best.'
The Personality Premium
While competitors compete on price and process, Atlas FM competes on culture. Their unique blend of 'professionalism and personality' isn't corporate fluff—it's a moat. The 2.4/5 Trustpilot rating suggests friction, but their revenue trajectory shows they're winning the contracts that matter.
The tech stack reveals a modern, agile approach: Tailwind CSS, Swiper, and Google Analytics power a site that's more startup than legacy enterprise. They're not drowning in enterprise software—they're focused on user experience and data-driven decisions.
- Dominates 'atlas facilities management' (280 monthly searches) with authority
- Turns 'atlas fm jobs' into a recruitment engine (220 monthly searches)
- Leverages 'Salisbury Group' competitor traffic (140 monthly searches) for conquesting
- Maintains direct traffic at 41%—a sign of strong brand recall
The Blueprint for B2B Personality
Atlas FM proves that even in commoditized services, a strong brand narrative can command premium pricing and attract better talent—turning facilities management from a cost center into a culture asset.
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https://atlasfm.com/wp-content/uploads/2025/03/[email protected]
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Atlas FM - Award Winning Facilities Services in the UK
Atlas FM. Britain’s best facilities management business. Our unique blend of professionalism and personality makes buildings happy places to be.
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Atlas FM
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Reviews (20)
Genuinely enjoy working for this…
Genuinely enjoy working for this company, has great values and ensures everyone is cared for and supported, all work is completed to high standard everyday!
Absolutely amazing company
Absolutely amazing company
I’ve worked at Atlas Cleaning Company…
I’ve worked at Atlas Cleaning Company in Newport for 8 years, and it’s been a really positive experience. From day one, the management team has been supportive and approachable, always making sure staff feel valued and listened to. The training and guidance provided are excellent, and there’s a strong focus on maintaining high standards while creating a friendly and welcoming atmosphere. Over the years I’ve been given opportunities to learn and grow, and I’ve always felt like a trusted member of the team. Atlas is a company that genuinely looks after its employees, and I’m proud to be part of it. I’d highly recommend it as a great place to work.
Best by far!
best company I have worked for by far, everyone is treated as family, all members are looked after well and listened to, highly recommend to anyone!
Excellent company to work
Excellent company to work, true family morals. Always happy to lend a hand or a listening ear. Couldn’t wish to work for a better company.
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About atlasfm.com
Atlas FM. Britain’s best facilities management business. Our unique blend of professionalism and personality makes buildings happy places to be.
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Technology Stack
atlasfm.com uses 20 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
Privacy & Consent
CookieYes
Marketing Automation
HubSpot
Traffic & Audience
atlasfm.com receives approximately 18.8K monthly visitors and ranks #1,325,373 globally. The website has a bounce rate of 51% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:41 on the site.
The majority of atlasfm.com's traffic comes from undefined, undefined, .
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