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Attendo: The $3B Swedish Care Giant
Why a 8,000-employee giant has a 1.6 Trustpilot rating and what it means for the future of digital care.
Attendo is Sweden's digital-first eldercare giant, but its 1.6/5 Trustpilot score reveals a brutal truth: scaling healthcare technology is harder than scaling software. With 8,127 employees and $3B in revenue, they are betting the farm on digital transformation in one of Europe's most regulated industries.
"Attendo isn't selling care software; they're selling trust in a digital interface for the most vulnerable demographic."
The Traffic Paradox
Despite massive offline operations, attendo.se sees only 70,057 monthly visits. 39% comes from organic search—mostly branded queries like 'attendo login' and 'attendo medvind'. This isn't a traffic problem; it's a segmentation gap. Their digital presence serves the 8,000+ employees more than the customer base. The 'appendo' typo variant getting 280 searches suggests brand awareness is high, but digital literacy among the elderly demographic remains a friction point.
The Tech Stack Paradox
Attendo runs on modern tech—Tailwind CSS, Vite, PWA, and Cloudflare—yet their login flow feels disconnected. Users search for 'attendo medvind login' (360 volume) and 'attendo log' (210 volume), indicating friction in authentication. They use Cookiebot for compliance and YouTube for engagement, but the presence of Microsoft's privacy page as a key link suggests they're still navigating the complex waters of data governance in healthcare.
The real story isn't in the tech stack—it's in the operational reality. With 8,127 employees serving a market that searches for 'help in daily life,' Attendo is managing a massive workforce transition to digital tools. The 1.6/5 rating on Trustpilot with only 34 reviews signals either low digital engagement or a disconnect between service delivery and digital feedback loops. For a company this size, 34 reviews is statistically insignificant, yet the score is damning.
- Branded search dominates (attendo, appendo, attendo login) - high awareness, low digital engagement
- Modern tech stack (Tailwind, Vite, PWA) suggests serious digital investment, but user experience friction remains
- Trustpilot 1.6/5 with minimal reviews indicates a feedback gap, not necessarily a service failure
- 8,127 employees is the real user base - internal tools likely drive more traffic than customer-facing pages
The $3B Question
Attendo is a traditional care provider forcing a digital transformation. The low traffic and abysmal rating aren't signs of failure—they're symptoms of an industry where the real product is trust, not code. For investors: watch their employee-facing tools, not their public website. For founders: this is your blue ocean—building the digital layer that actually serves the elderly, not just their caregivers.
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https://www.attendo.se/globalassets/attendo-se/bilder/1.-aldreboende/verksamheter/1.-generella-bilder/arstaberg-vinter-29---original-957532.jpg
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Äldreboende, hemtjänst och stöd i vardagen | Attendo
Attendo erbjuder äldreomsorg i form av äldreboende, hemtjänst och hushållsnära tjänster. Vi ger stöd med fokus på trygghet, kvalitet och individens behov.
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Reviews (2)
Falun
The worst place is in Falun where the unit manager terrorizes staff and threatens to report their children for harassment and makes personal attacks and controls the entire operation like a dictator and many have suicidal thoughts after being depressed and told how worthless they are. What are Attendo and the union doing, not a damn thing.
Disrespectful personell
Disrespectful personell. Our neighbour get their service. people who take care of her. blasts music from their car. And Claim it is the middle of the day. While we had this conversation in the mornings too Car
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About attendo.se
Attendo erbjuder äldreomsorg i form av äldreboende, hemtjänst och hushållsnära tjänster. Vi ger stöd med fokus på trygghet, kvalitet och individens behov.
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attendo.se uses 9 technologies across their website including YouTube Embed, Cloudflare, Cookiebot, and more.
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Traffic & Audience
attendo.se receives approximately 70.1K monthly visitors and ranks #461,310 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.9 pages per visit. Users spend an average of 0:39 on the site.
The majority of attendo.se's traffic comes from .
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This page provides publicly available information about attendo.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit attendo.se directly at https://attendo.se.