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Attero: India's E-Waste Powerhouse
Inside the $96M recycling giant turning trash into treasure
While the world worries about the next chip shortage, India's Attero is quietly solving a different crisis: the mountain of electronic waste. This isn't just recycling—it's urban mining with a $96.6M revenue engine.
"Attero isn't just recycling electronics—they're reverse-engineering India's consumption problem into a sustainable business model."
The Growth Story
With 8,152 monthly visits and a #2.5M global rank, Attero's traffic numbers seem modest—until you realize they're a B2B industrial player, not a consumer app. Their 43% direct traffic shows a mature, repeat customer base. The real story? Their 42% organic search dominance in a niche industry where most competitors don't even rank.
The Silent Giant Strategy
Attero operates in the science_and_education industry category, but don't let that fool you. With 368 employees and $96.6M in revenue, they're generating $262,000 per employee—remarkable efficiency for an industrial recycling operation. Their social presence across 5 platforms (Twitter, YouTube, Facebook, LinkedIn, Instagram) suggests they're building brand equity beyond just B2B transactions.
What's fascinating is their keyword strategy. 'Attero' alone drives 2,680 monthly searches—more than 'attero recycling' (690) and 'attero recycling private limited' (190). This brand dominance in a technical industry is rare. Even misspellings like 'attro' (170 searches) show up in their analytics, proving they've achieved top-of-mind awareness.
- Industrial-scale e-waste processing with proprietary technology
- Lithium-ion battery recycling—critical for India's EV transition
- B2B model with 43% direct traffic indicating enterprise clients
- Strong digital presence despite being an industrial player
- Revenue efficiency: $262K/employee ratio
The Real Opportunity
Attero proves that boring infrastructure businesses can be the foundation of India's circular economy. For investors and founders, the lesson is clear: solve the unsexy problems at scale, and the market rewards you with $96M+ revenue and sustainable growth.
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Attero: India’s E-Waste & Lithium Battery Recycling Company
Attero Recycling Pvt. Ltd. is India’s leading e-waste & lithium-ion battery recycling company, offering eco-friendly e-waste management solutions.
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About attero.in
Attero Recycling Pvt. Ltd. is India’s leading e-waste & lithium-ion battery recycling company, offering eco-friendly e-waste management solutions.
Company Overview
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Technology Stack
attero.in uses 17 technologies across their website including Google Fonts, Strapi, Cloudflare, and more.
Fonts
Google Fonts
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Strapi
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Cloudflare
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DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
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Clarity, Google Tag Manager, Google Analytics
Performance
Lazy Loading, Priority Hints
Traffic & Audience
attero.in receives approximately 8.2K monthly visitors and ranks #2,511,682 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:47 on the site.
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