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Audia: The Plastics Giant You've Never Heard Of
How a $28M plastics leader dominates niches while staying invisible online
In the shadowy world of B2B industrial manufacturing, Audia operates like a ghost—four companies, 202 employees, and $28.3M in revenue, yet virtually invisible to the digital world. This isn't a startup; it's a legacy powerhouse that proves market dominance doesn't require a flashy website.
"Audia doesn't need SEO rankings—it needs compounders, color specialists, and distribution partners who already know where to find them."
The Four-Company Conglomerate
Audia isn't a single entity—it's a strategic portfolio: Washington Penn (compounding), Audia Elastomers (specialty elastomers), Uniform Color (color concentrates), and Southern Polymer (distribution). Each operates as a specialized unit while sharing back-office infrastructure. This structure allows them to serve niche markets with focused expertise while maintaining economies of scale.
The Digital Paradox
With only 1,623 monthly visits, Audia's digital footprint is microscopic. Yet their top keyword 'audia' captures 880 monthly searches—meaning 54% of their traffic comes from branded searches. This isn't a company chasing customers; it's a company that customers are actively seeking. The 31% direct traffic confirms they're a destination, not a discovery.
The tech stack reveals a pragmatic approach: jQuery, Bootstrap, and Ruby on Rails for a functional but dated web presence. No fancy React, no heavy CMS—just reliable, maintainable technology. The lack of Trustpilot reviews isn't a red flag; in B2B plastics, reputation travels through trade shows and direct relationships, not online reviews.
- Four specialized companies under one umbrella, each with distinct market positioning
- Revenue per employee: ~$140K—healthy for industrial manufacturing
- Top keyword 'uniform color' (500 monthly searches) shows strong brand recognition in specific niches
- Global Director Jay Greenwell and Director Dennis McKenna lead operations with deep industry expertise
The Unsexy Truth About B2B Success
Audia proves that in industrial manufacturing, deep domain expertise and strategic partnerships matter more than digital footprint. They're not building for scale—they're building for sustainability, one compound at a time.
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Audia | A Global Plastics Leader
Audia is a plastics producer with four companies focused on compounding, color, and distribution - Washington Penn, Audia Elastomers, Uniform Color, and Southern Polymer.
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About audia.com
Audia is a plastics producer with four companies focused on compounding, color, and distribution - Washington Penn, Audia Elastomers, Uniform Color, and Southern Polymer.
Company Overview
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Technology Stack
audia.com uses 10 technologies across their website including HSTS, reCAPTCHA, Ruby on Rails, Google Tag Manager, Google Analytics, and more.
Security
HSTS, reCAPTCHA
Backend Frameworks
Ruby on Rails
Analytics & Marketing
Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
CSS Frameworks
Bootstrap
JavaScript Libraries
Slick, jQuery
Traffic & Audience
audia.com receives approximately 1.6K monthly visitors and ranks #8,645,333 globally. The website has a bounce rate of 36% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:42 on the site.
The majority of audia.com's traffic comes from .
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This page provides publicly available information about audia.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit audia.com directly at https://audia.com.