In a world obsessed with SaaS unicorns and viral apps, Austin-Smith:Lord operates in the shadows of heavy industry and engineering, quietly generating $24.9M annually from just 77 employees. Their digital footprint is deliberately minimal, yet their impact on physical environments is anything but.

"They don't sell clicks—they sell competence. In heavy industry, your website traffic matters less than your project portfolio."

The social media footprint tells its own story. LinkedIn, YouTube, and Instagram—no TikTok, no Twitter, no growth hacking. They're building a professional reputation, not a viral brand. The executive team is lean: three Executive Directors and two Head Conservation specialists. This isn't a company scaling through fundraising; it's scaling through repeatable project excellence.

• Revenue-per-employee of $323K outperforms most mid-market engineering firms
• 88% of traffic comes from undefined regions—likely UK-based direct clients
• Their top organic keyword is their own name, indicating strong brand recall
• Tech stack prioritizes stability over innovation (jQuery, Bootstrap over React/Vue)