austroads.gov.au
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Austroads: Australia's Silent Traffic Authority
How a government agency quietly commands 100K monthly visits and $14M in revenue
While tech startups chase viral growth, Austroads operates in plain sight—governing Australia's entire road network with 100K monthly visits and $14M in revenue. This isn't just a government site; it's the central nervous system for every driver, engineer, and policymaker in the country.
"Austroads isn't just building roads—they're building the infrastructure of trust for an entire nation's mobility."
The Real User Base
With 72.7% of traffic from 'undefined' (likely Australia), Austroads serves a specialized audience: civil engineers seeking pavement standards, commercial drivers checking fitness regulations, and policymakers accessing traffic data. The 60% organic search rate reveals a knowledge-hungry audience actively seeking authoritative transport information rather than casual browsing.
The Hidden Growth Engine
Austroads' traffic strategy is textbook authority building. Top keywords like 'assessing fitness to drive' (370 monthly searches) and 'pavement technology part 4k' (530 searches) show deep domain expertise. This isn't vanity traffic—it's professionals solving critical infrastructure problems, making their 100K visits more valuable than 1M generic clicks.
The tech stack reveals modern efficiency: Tailwind CSS for rapid UI, Cloudflare for security, and Hotjar for user behavior insights. Yet they're not over-engineering—jQuery and Slick suggest pragmatic, stable tools over bleeding-edge frameworks. This balance of innovation and reliability mirrors their core mission: moving Australia forward without unnecessary risk.
- Specialized knowledge hub for transport professionals
- Authority-driven SEO strategy (60% organic traffic)
- Modern tech stack with pragmatic tool choices
- Dual social presence (Facebook & LinkedIn for different audiences)
- Revenue model focused on data/services, not advertising
The Unsexy Monopoly That Matters
Austroads proves that infrastructure authority beats viral growth every time. While startups chase scale, they've built an indispensable, revenue-generating knowledge empire—quietly, efficiently, and with absolute dominance in their lane.
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5 keywordsHow is Austroads's SEO?
Meta Tags
Home | Austroads
Webinar: Austroads Project Pipeline 2023-24
H1 Tags
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About austroads.gov.au
Company Overview
austroads.gov.au Social Media
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Phone Numbers
Technology Stack
austroads.gov.au uses 11 technologies across their website including Google Fonts, jsDelivr, Cloudflare, and more.
Fonts
Google Fonts
CDN
jsDelivr
Cloud & Hosting
Cloudflare
Social
AddThis
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards
Traffic & Audience
austroads.gov.au receives approximately 109.0K monthly visitors and ranks #330,487 globally. The website has a bounce rate of 32% with visitors viewing an average of 2.5 pages per visit. Users spend an average of 0:45 on the site.
The majority of austroads.gov.au's traffic comes from undefined, undefined, .
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This page provides publicly available information about austroads.gov.au. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit austroads.gov.au directly at https://austroads.gov.au.