auth.jooraccess.com
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JOOR: The B2B Wholesale Powerhouse
A deep dive into the $36.5M revenue engine powering global fashion commerce.
Behind the unassuming login page of auth.jooraccess.com lies a $36.5M revenue engine that is fundamentally restructuring how the global fashion industry trades. JOOR isn't just a platform; it is the digital wholesale standard for a $1.2 trillion industry. This is the infrastructure of fashion.
"JOOR isn't selling software; they are selling the digitization of an entire industry's supply chain."
The Enterprise Moat
With 234 employees and $82.5M in funding, JOOR has moved far beyond a startup phase. Their revenue per employee sits at a healthy ~$156k, indicating a mature, efficient operation. The high direct traffic (56%) is a massive signal of brand strength—it means retailers and brands don't just stumble upon JOOR; they go there specifically. It is the daily operating system for fashion.
The Network Effect of Fashion
JOOR’s growth story is one of network density. By capturing both brands (supply) and retailers (demand), they have created a defensible marketplace. The platform's tech stack—featuring Bootstrap, Google Analytics, and Zendesk—prioritizes stability and data visibility over bleeding-edge experimentation. This isn't a playground for developers; it's a fortress for enterprise commerce.
The 'undefined' geographies in the traffic data suggest a highly specialized, global user base where broad categorization fails. With a CEO like Kristin Savilia at the helm, the focus is clearly on scaling this B2B dominance. The login page itself, protected by reCAPTCHA and HSTS, acts as a secure gateway to a high-value transactional ecosystem.
- The 'Direct Traffic' dominance (56%) proves JOOR is a destination, not a discovery channel.
- A $36.5M revenue run rate on $82.5M funding suggests a capital-efficient growth model compared to VC-burn competitors.
- The tech stack (Bootstrap, Squarespace, Zendesk) signals a focus on reliability and UX over custom, brittle builds.
The Verdict: Infrastructure over Hype
JOOR is the invisible plumbing of the fashion industry, proving that boring B2B infrastructure is where the real value lies.
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About auth.jooraccess.com
Company Overview
Technology Stack
auth.jooraccess.com uses 8 technologies across their website including Google Fonts, HSTS, reCAPTCHA, Squarespace, and more.
Fonts
Google Fonts
Security
HSTS, reCAPTCHA
CMS
Squarespace
Translation
Localize
Customer Support
Zendesk
Analytics & Marketing
Google Analytics
Traffic & Audience
auth.jooraccess.com receives approximately 28.2K monthly visitors. The website has a bounce rate of 51% with visitors viewing an average of 1.4 pages per visit. Users spend an average of 1:50 on the site.
The majority of auth.jooraccess.com's traffic comes from undefined, undefined, .
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