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auto1.com

11 technologies
VerifiedVisit1.1M/mo$814M4.0K11 Tech
Deep Dive

AUTO1: The Unsexy Engine of Europe's Used Car Market

How a German B2B platform became the invisible giant of used car wholesale

While consumers fight over flashy EV startups, AUTO1 quietly processes over 1.1M monthly visits to become Europe's wholesale used car backbone. This isn't a consumer-facing app—it's the industrial plumbing connecting 60,000+ professional dealers across the continent.

$814M
annual revenue
4,012
employees
1.1M
monthly visits
66%
direct traffic

"They don't sell to consumers—they sell efficiency to dealers. That's why they dominate."

The Infrastructure Play

AUTO1's genius isn't in flashy consumer tech—it's in building the digital infrastructure that makes used car trading efficient at scale. With 6.5M+ backlinks and a 66% direct traffic share, they've become the default destination for professional dealers. The platform handles everything from listing to logistics, turning a fragmented market into a streamlined wholesale operation.

The B2B Moat

While consumer platforms fight for individual buyers, AUTO1 built a network effect with dealers. Their 4,012 employees aren't building consumer features—they're solving wholesale logistics. The 29% organic search traffic suggests strong brand recognition in the industry, while the 66% direct traffic proves dealers don't need Google to find them—they're already there.

The Trustpilot rating of 3.6/5 with 3,226 reviews tells a nuanced story. For a B2B platform, this isn't about consumer satisfaction—it's about dealer trust. Every review represents a transaction in the wholesale chain, where reliability and speed matter more than glossy marketing.

  • Europe's largest wholesale platform (not consumer-facing)
  • 66% direct traffic—dealers bookmark them as essential infrastructure
  • Full-stack solution: from listing to Europe-wide transport
  • Network effects: 60K+ professional dealers creating liquidity
No consumer-facing marketplace app
B2B wholesale infrastructure for 60K+ dealers
Not competing with CarGurus or AutoTrader for end-buyers
Europe-wide logistics network
No flashy consumer brand marketing
Digital-first transaction platform

The Unsexy Winner

While everyone chases consumer apps, AUTO1 built the rails for Europe's used car trade. Their moat isn't in brand—it's in becoming the essential operating system for dealers.

What tech stack does Auto1 use?

13 detected
Security1
Performance1
Web Standards1
Build Tools1
Frontend Frameworks2
Tracking & Analytics2
G
Google Analytics
G
Google Tag Manager

How much traffic does Auto1 get?

Traffic & Engagement

1.2M
Monthly Visits
-1.4%
12.6
Pages/Visit
15:31
Avg. Duration
36%
Bounce Rate
Monthly Traffic Trend-11%
1.3M
Oct 2025
Oct
1.2M
Nov 2025
Nov
1.2M
Dec 2025
Dec

Rankings

#42,379
Global Rank
#6,023
Italy Rank
Automotive
Category

Backlinks & Authority

6.5M
Backlinks
1.8K
Ref. Domains
49
Authority Score
Low
Penalty Risk
Backlinks Trend+41%
4.6M
Jul 2025
Jul
5.6M
Aug 2025
Aug
6.6M
Sep 2025
Sep
6.9M
Oct 2025
Oct
7.0M
Nov 2025
Nov
6.5M
Dec 2025
Dec

Search Traffic

Organic
208.9K
Paid
29.0K

Top Organic Keywords

#1auto1
14,800 vol48.3%
#1auto 1
1,900 vol6.2%
#1auto1 italia
1,300 vol4.2%
#1auto1 germany
880 vol2.9%
#1auto1 group gmbh
880 vol2.9%

Where is Auto1's audience located?

🇮🇹Italy16.3%
🇩🇪Germany10.8%
🇵🇱Poland9.9%
🇫🇷France8.4%
🇪🇸Spain6.3%

Device Distribution

Desktop57.8%
Mobile42.2%

What keywords does Auto1 rank for?

5 keywords
1auto130.6K vol$0.23
2auto 15.9K vol$0.22
3auto1 group5.4K vol$0.83
4auto1.com730 vol
5aste auto2.1K vol$0.14

How is Auto1's SEO?

Meta Tags

title38 chars

AUTO1.com - the platform for used cars

description147 chars

AUTO1.com makes selling and buying used cars easy! Benefit from our digital solutions, large dealer network and best-in-class Europe-wide transport

languageEN

H1 Tags

h1Europe’s largest wholesale platform for used cars

What is Auto1's revenue?

$814M
Annual Revenue
4,012
14%
Employees
$203K
Revenue/Employee
Berlin, DEU
Headquarters

Who works at Auto1?

Loading leads...

What do customers think of Auto1?

AUTO1.com

AUTO1.com

3.6
3,226 reviews
✓ Claimed

Categories

Auto Auction#undefinedCar Dealer#undefinedAuto Market#undefined

Activity & Engagement

Reply Rate
49.51456310679612%
Avg. Reply Time
14.0 days
Claimed Date
10/27/2017

Contact Information

Address:
Bergmannstraße 72
Berlin, DE

Reviews (20)

Filter by rating:
Коси Вълчев
1/14/2026
🇧🇬 Bulgaria1 reviewsOrganicUnverified
Experience date: 8/22/2025
Very nice place

Very nice place

Adrian Suciu
1/14/2026
🇷🇴 Romania1 reviewsOrganicUnverified
Experience date: 1/14/2026
serious team and correct cars!

serious team and correct cars!

Yordan
1/14/2026
🇧🇬 Bulgaria1 reviewsOrganicUnverified
Experience date: 1/12/2026
Excellent 👌

Excellent 👌

RV Auto Rulate
12/16/2025
🇷🇴 Romania1 reviewsOrganicUnverified
Experience date: 12/16/2025
A pleasant experience

I had pleasant experiences with Auto1, without any unpleasant surprises, and Ms. Stefania was there and guided me correctly, as I was just starting out with auction purchases. You get the highest marks from me. All the best

JHS AUTO SRL
11/28/2025
🇷🇴 Romania1 reviewsOrganicUnverified
Experience date: 11/28/2025
Car dealer

There are good cars and bad ones, but everyone knows that. Personally, my manager helps me a lot because he is open-minded and always tries to help with everything.

Frequently Asked Questions about Auto1

What is Auto1's Revenue?
Auto1 generates approximately $814M in annual revenue. With 4,012 employees, that's $203,000 per employee.
What does Auto1 do?
AUTO1.com makes selling and buying used cars easy! Benefit from our digital solutions, large dealer network and best-in-class Europe-wide transport
How fast is Auto1 growing?
Auto1 has declined by 1.4% in the last 6 months according to traffic data. employee count has changed by 14% year over year.
How do people interact with Auto1?
When visiting Auto1, visitors view an average of 12.6 pages per visit, and spend around 15:31 on the site, and the bounce rate is 35.8%.
How do people find Auto1?
946.4K people (80%) visit Auto1 directly. 208.9K (18%) find them through organic search. 29.0K (2%) come through paid advertising.
Who uses Auto1?
Auto1's top market is Italy with 192.5K visitors (16.3%). Germany is 2nd with 127.5K (10.8%). Poland is 3rd with 117.3K (9.9%).
What technologies does Auto1 use?
Auto1 uses 11 technologies across their website including Fonts, Security, Cloud & Hosting. Key technologies include Font Awesome, HSTS, Amazon Web Services, AWS CloudFront.
Who are Auto1's competitors?
Auto1's main competitors include Carvana, Cazoo, AutoScout24, mobile.de. These companies operate in similar markets and compete for the same customer base.
What do customers think of Auto1?
Auto1 has a Trustpilot score of 3.6 out of 5 (3 stars) based on 3,226 customer reviews.

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About auto1.com

AUTO1.com makes selling and buying used cars easy! Benefit from our digital solutions, large dealer network and best-in-class Europe-wide transport

Company Overview

auto1.com
Website
vehicles
Industry
#29,744
Global Rank
1.1M
Monthly Visitors
11
Technologies

Technology Stack

auto1.com uses 11 technologies across their website including Font Awesome, HSTS, Amazon Web Services, AWS CloudFront, and more.

Fonts

Font Awesome

Security

HSTS

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading

Web Standards

PWA

Traffic & Audience

1.1M
Monthly Visits
20%
Bounce Rate
12.3
Pages/Visit
10:14
Avg. Duration

auto1.com receives approximately 1.1M monthly visitors and ranks #29,744 globally. The website has a bounce rate of 20% with visitors viewing an average of 12.3 pages per visit. Users spend an average of 10:14 on the site.

The majority of auto1.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is auto1.com?
AUTO1.com makes selling and buying used cars easy! Benefit from our digital solutions, large dealer network and best-in-class Europe-wide transport
What technologies does auto1.com use?
auto1.com uses 11 technologies including Font Awesome, HSTS, and 5 more. View the full tech stack analysis above.
How do I contact auto1.com?
You can contact auto1.com via email at [email protected] or through their contact page.
Is auto1.com hiring?
Check auto1.com's careers page for current job openings and opportunities.
How popular is auto1.com?
auto1.com receives approximately 1.1M monthly visitors and ranks #29,744 globally. Traffic is declining by 13.2% month-over-month.

Related Searches

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This page provides publicly available information about auto1.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit auto1.com directly at https://auto1.com.