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Automate101: The Quiet Powerhouse of MSP Data
A 10-person team generating $0.9M by solving one painful problem
In a market obsessed with explosive growth, Automate101 plays a different game. They're not chasing viral fame; they're building a $0.9M revenue engine on a foundation of pure utility—connecting messy MSP data to the tools that actually matter.
"They're not building a platform; they're building a bridge—and in the MSP world, bridges are worth more than castles."
The MSP Data Problem
Walk into any MSP (Managed Service Provider) and you'll find data trapped in silos: ConnectWise for ticketing, Active Directory for user management, Power BI for reporting. Automate101 doesn't try to replace these tools—they connect them. Their top keyword (420 monthly searches) is a hyper-specific plea for 'API-based connection to your ConnectWise Manage/PSA data in Power BI.' This isn't broad SaaS; this is surgical precision.
The Revenue Efficiency Play
With just 10 employees and $0.9M in revenue, Automate101 achieves $90k per employee. That's not SaaS scalability—it's professional services efficiency. They likely charge $5k-$15k per integration project, making them a high-margin consultancy disguised as a tech product. The 41% direct traffic suggests they're not fighting for attention; they're being sought out for specific solutions.
Their tech stack—Tailwind CSS and Cloudflare—is minimal, reflecting a no-nonsense approach. No fancy frameworks, no bloat. They solve integration headaches, not design awards. The leadership team is lean: Colin Williams as CEO, Arad Haghi as CTO, and Daniel Thurston handling sales. This is a founder-led operation where technical expertise meets direct customer relationships.
- Hyper-targeted niche: MSPs with Power BI needs
- Revenue-per-employee ratio that rivals consulting firms
- Direct traffic dominance (41%) signals word-of-mouth trust
- Top keywords are long-tail, low-competition queries
- Team size optimized for custom solutions, not scale
The Unsexy SaaS Playbook
Automate101 proves that in B2B, solving one painful problem for a narrow audience beats trying to be everything to everyone. Their $0.9M revenue from 10 people isn't a bug—it's the blueprint.
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About automate101.com
Company Overview
Technology Stack
automate101.com uses 2 technologies across their website including Cloudflare, Tailwind CSS.
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
automate101.com receives approximately 2.1K monthly visitors and ranks #7,141,354 globally. The website has a bounce rate of 34% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:38 on the site.
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