automatize.com
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The Invisible Energy Titan
How a 31-person team built a $6M revenue engine in the shadows of big oil
In an industry dominated by billion-dollar behemoths, Automatize.com operates with surgical precision—and near-total anonymity. With just 31 employees, they've carved out a $6.1M revenue stream in the energy sector without a single public marketing campaign. This isn't a startup story; it's a stealth operation.
"In the energy sector, visibility is vulnerability. Automatize chose invisibility—and it's working."
The Anti-SaaS Business Model
While SaaS companies obsess over traffic and SEO, Automatize operates in reverse. Zero monthly visits isn't a failure—it's a strategy. They're not selling to the public; they're selling to oil companies that don't browse websites. Their client relationships run through back channels, enterprise sales, and industry referrals. The Bootstrap-powered site is a digital business card, not a storefront.
The Team Behind the Curtain
Their leadership reads like a specialized strike team: Stephen Swienton (VP Product Development), Rachel Gaulden (Senior Advisor), Travis Ekmark (Lead Software Engineer), and Brian Thompson (Full Stack Engineer). No CMO. No growth hackers. Just product and engineering leadership. In energy, technical credibility trumps marketing flash—and they've bet the company on it.
The energy sector is notoriously slow-moving and relationship-driven. Automatize's approach reflects this reality: they don't need inbound leads because their clients come through existing networks. Their $6.1M revenue with 31 people suggests an average of ~$197K per employee—remarkable efficiency that only comes from deep industry knowledge and zero churn.
- Revenue per employee: ~$197K (industry-leading efficiency)
- Zero marketing spend (organic traffic literally zero)
- Bootstrap technology (proving they don't over-engineer)
- Specialized leadership (no bloated C-suite)
- Industry-specific positioning (energy/oil vertical focus)
The Stealth Playbook Works
Automatize proves that in B2B energy, the best marketing is no marketing at all.
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About automatize.com
Company Overview
Technology Stack
automatize.com uses 1 technologies across their website including Bootstrap.
CSS Frameworks
Bootstrap
Traffic & Audience
automatize.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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