AutoPacific isn't selling cars—they're selling the certainty that precedes a $40,000 purchase. With just 13 employees and a lean $800K revenue model, this niche intelligence firm has built a moat around what drivers want before they even know they want it.

"They don't chase traffic—they chase precision. 2,229 visits from the right people beats 2M from the wrong ones."

Their tech stack—Tailwind CSS, Bootstrap, Squarespace—reads like a deliberate choice to minimize infrastructure overhead. They're not building custom platforms; they're building intelligence. The presence of Priority Hints and Lazy Loading shows they obsess over every millisecond, even with modest traffic. This is a company that treats digital performance as a product principle, not just a marketing checkbox.

• Revenue-per-employee ratio of ~$61K suggests either early-stage scaling or premium pricing for specialized data
• Traffic concentration: 'autopacific' (330 volume) and 'autopacific ed kim' (170) reveal brand dependency—Ed Kim is likely the face of the operation
• Zero Trustpilot presence indicates they sell B2B intelligence, not consumer reviews