avalara.com
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Avalara: The Compliance Titan You Can't Ignore
How a $195M revenue giant is quietly automating global tax for 4.9k+ employees
In the chaotic world of e-commerce and global sales, tax compliance is a nightmare that kills margins. Avalara isn't just selling software—they're building the essential infrastructure that keeps the global economy compliant. With nearly 5,000 employees and $195M in revenue, they've turned a bureaucratic burden into a scalable SaaS empire.
"Avalara didn't just solve a tax problem—they made compliance invisible, turning a cost center into a competitive advantage for 4.9k+ employees."
The Silent Army of Compliance
With 4,970 employees, Avalara operates like a specialized military unit targeting the tax compliance gap. Their traffic data reveals a fascinating pattern: 55% comes from direct visits—meaning users aren't discovering them through ads, they're returning as essential daily tools. The 38,700 monthly searches for 'avalara' alone signal brand dominance that most fintech startups would kill for.
The 1099 Trojan Horse
While everyone chases generic tax software, Avalara's secret weapon is specificity. 'Track1099' generates 3,620 monthly searches—a niche that locks in enterprise clients. They're not just filing sales tax; they're embedding themselves into the financial stack via 'Avalara University' (2,080 monthly searches) and 'Economic Nexus' (1,740 searches). This isn't marketing fluff—it's deep product-market fit.
The tech stack tells the story of scale: jQuery and Bootstrap suggest legacy infrastructure, but Vite, Tailwind, and AWS signal modernization. They're not chasing shiny objects—they're building reliable rails for tax calculations that can't fail. The 3.4/5 Trustpilot rating (473 reviews) is refreshingly honest for a B2B compliance tool; it's not perfect, but it's the standard.
- Direct traffic (55%) proves sticky daily usage, not just discovery
- Niche keywords like 'Track1099' lock in vertical-specific compliance
- Avalara University creates a moat through education and certification
- Economic Nexus searches show they're ahead of regulatory trends
The Unsexy Empire Builders
Avalara wins by making the invisible essential—tax compliance is their infrastructure, not a feature.
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Tax Compliance Software - Avalara | Avalara
Automate your sales tax compliance with Avalara. Our automated tax compliance software helps your business streamline sales tax reporting and filing.
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Avalara Europe
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Reviews (20)
Everyone on the team has been very…
Everyone on the team has been very helpful and great at communicating with us. They respond very promptly and provide a great customer experience.
Hi Tejal, thank you so much for the lovely feedback! This is exactly the kind of experience we aim to deliver. I’ll make sure your kind words get shared with everyone involved.
Happy with the quick service provided…
Happy with the quick service provided by Federico :)
Hi Henrike, thanks for the shoutout! We’re so glad Federico was able to help quickly. I’ll be sure to pass this along to him. it’s always great to hear when we’re hitting the mark!
Alesha listened and fixed my issue
Alesha listened to my concern, walked me through the field I missed and we fixed it together. She then made sure that the follow up to the fix was also correct! Excellent Customer Service.
Hi there, this is wonderful to hear! Alesha is fantastic, and I’m so glad she was able to walk through the issue with you and make sure everything was sorted properly. Thanks again for taking the time to share!
Federico helped us with an issue with…
Federico helped us with an issue with the French Tax office. He was very efficient and I am very happy with the support that we received
Hi Aero, thank you so much for sharing this! We’re thrilled to hear Federico was able to step in and help with the French Tax Office. I’ll be sure to pass this along to him, it’ll make their day!
Exceptional Help from Alesha — Continued Issues with Avalara Service Delays
We were dealing with a difficult situation and growing frustration with the slow pace of service. This is the second time a technical issue—caused by what appears to be a glitch or bug in an older AvaTax version—has brought our invoicing system to a standstill for over a week. The repeated outages and long waits for escalation have been extremely disruptive to our operations, and we remain unhappy with the overall response time Avalara has provided during these incidents. That said, once we were finally connected with Alesha, everything changed. She was knowledgeable, empathetic, and proactive. More importantly, she resolved the issue within two days of getting involved, after we had already spent more than a week waiting for support. Her responsiveness and clarity helped get us back online and significantly alleviated the stress caused by the outage. We deeply appreciate Alesha’s professionalism and effectiveness, but we hope Avalara will improve the stability of its systems and the speed of its technical support responses moving forward.
Hi Restore-Tek, I’m so glad Alesha was able to step in and turn things around. I’ll make sure her team sees your kind words. That said, your feedback about the broader service delays is just as important, and we take it seriously. We’re committed to improving the reliability of our systems and making sure support is faster when you need us. Thank you again for your honesty!
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About avalara.com
Automate your sales tax compliance with Avalara. Our automated tax compliance software helps your business streamline sales tax reporting and filing.
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avalara.com uses 16 technologies across their website including Okta, Sentry, Amazon Web Services, AWS CloudFront, and more.
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Okta
Error Tracking
Sentry
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Privacy & Consent
OneTrust
E-commerce & Payments
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Traffic & Audience
avalara.com receives approximately 1.9M monthly visitors and ranks #27,836 globally. The website has a bounce rate of 54% with visitors viewing an average of 3.8 pages per visit. Users spend an average of 3:39 on the site.
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This page provides publicly available information about avalara.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit avalara.com directly at https://avalara.com.