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avendra.com
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avendra.com

7 technologies
VerifiedGrowingVisit13.5K/mo$159M5017 Tech25 Leads
Deep Dive

Avendra: The Invisible Procurement Powerhouse

How a $159M B2B service quietly dominates hospitality and education procurement

While most B2B giants fight for digital visibility, Avendra operates in the shadows of a $159M empire with just 13,468 monthly visits. This isn't a failure—it's a masterclass in serving high-value clients who don't browse; they buy.

$159.1M
annual revenue
13,468
monthly visits
501
employees
50%
direct traffic

"Avendra proves that in B2B services, a 50% direct traffic rate beats a 1M global rank every single time."

The Invisible Client Fortress

Avendra's 50% direct traffic isn't a metric—it's a moat. When half your visitors type your domain directly, you've achieved what most B2B companies dream of: client lock-in. Their 13,468 monthly visits look modest until you realize each visit likely represents a procurement decision worth thousands. This isn't a traffic game; it's a relationship empire.

The Keyword Paradox

Their top keyword? 'Avendra' itself (630 monthly searches). Not 'procurement software' or 'supply chain management'—but their brand. This signals either brilliant brand dominance or a concerning dependency. For investors, this is a double-edged sword: incredible brand recall, but limited discovery for new markets. The 'parent company' and 'Marriott's Avendra' searches reveal a complex corporate structure that even their own marketing hasn't fully clarified.

The tech stack tells a story of modernization without disruption. Tailwind CSS and Bootstrap coexist—likely different product lines or legacy vs. new builds. OneTrust for compliance and Adobe Launch for analytics show they're playing enterprise ball. But the absence of a proper SEO strategy (just 35% organic traffic) suggests they're either deliberately flying under the radar or missing a massive growth lever.

  • 50% direct traffic = exceptional client retention in B2B services
  • Brand searches dominate (630/mo) - strong recall but limited discovery
  • Tech stack reveals enterprise maturity (OneTrust, Adobe Launch)
  • Top leadership includes CIO, VPs of Strategic Sourcing - procurement-first culture
No public reviews on Trustpilot
Direct traffic dominance (50%)
Minimal organic search presence (35%)
Strong executive team with procurement focus
Ambiguous global ranking (#1.7M)
Niche expertise in hospitality/education/healthcare
Limited keyword diversity
Proven $159M revenue model

The B2B Service Gold Standard

Avendra isn't building a digital brand—they're building a procurement fortress. For founders, the lesson is clear: in B2B services, 1,000 direct clients beat 100,000 website visitors. For investors, this is a stable cash cow that could be a hidden gem with the right digital strategy. For product teams, it's a reminder that sometimes the best UX is a phone call and a spreadsheet.

What tech stack does Avendra use?

7 detected
Privacy & Consent1
Tag Managers1
Performance1
Web Standards1
JavaScript Libraries1

How much traffic does Avendra get?

Traffic & Engagement

13.5K
Monthly Visits
2.2
Pages/Visit
2:40
Avg. Duration
39%
Bounce Rate
Monthly Traffic Trend+8%
12.5K
Oct 2025
Oct
9.3K
Nov 2025
Nov
13.5K
Dec 2025
Dec

Traffic Sources

Search
35%
Direct
50%
Social
7%
Referrals
7%
Email
0%
Paid
1%

Where is Avendra's audience located?

🌍73.2%
🌍11.4%
🌍8.4%
🌍3.5%
🌍2.9%

What keywords does Avendra rank for?

5 keywords
1avendra630 vol$5.16
2avendra.com parent company90 vol
3avendra hotels limited70 vol
4what marriott's avendra?50 vol
5avendra international130 vol

How is Avendra's SEO?

Open Graph Image

OG Image preview
og:image

https://www.avendra.com/en/us/media_1cb6accdf8ed1e4e3956c6a93ffa4b6f8ed5946e5.png?width=1200&format=pjpg&optimize=medium

Meta Tags

title66 chars

Global procurement with local expertise | Avendra International US

description174 chars

Optimized procurement for hospitality, education, leisure, private clubs and healthcare. Avendra International US delivers quality, value, and service tailored to your needs.

languageEN

H1 Tags

h1More than procurement. We help you thrive.

Who works at Avendra?

Loading leads...

What do customers think of Avendra?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Avendra

What is Avendra's Revenue?
Avendra generates approximately $159M in annual revenue. With 501 employees, that's $317,500 per employee.
What does Avendra do?
Optimized procurement for hospitality, education, leisure, private clubs and healthcare. Avendra International US delivers quality, value, and service tailored to your needs.
How fast is Avendra growing?
Avendra employee count has changed by 27% year over year.
What technologies does Avendra use?
Avendra uses 7 technologies across their website including Privacy & Consent, Tag Managers, Performance. Key technologies include OneTrust, Adobe Launch, Lazy Loading.
Who are Avendra's competitors?
Avendra's main competitors include Minibar Systems North America, Buffalo Billiards, Colony South Hotel, Harrison Group Resort Hotels and Restaurants, Fountain Head Country Club. These companies operate in similar markets and compete for the same customer base.

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How to contact Avendra?

What are Avendra's key pages?

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About avendra.com

Optimized procurement for hospitality, education, leisure, private clubs and healthcare. Avendra International US delivers quality, value, and service tailored to your needs.

Company Overview

avendra.com
Website
business_and_consumer_services
Industry
#1,724,284
Global Rank
13.5K
Monthly Visitors
7
Technologies
25+
Employees

avendra.com Key Pages

avendra.com Social Media

Contact avendra.com

Technology Stack

avendra.com uses 7 technologies across their website including OneTrust, Adobe Launch, Lazy Loading, and more.

Privacy & Consent

OneTrust

Tag Managers

Adobe Launch

Performance

Lazy Loading

Web Standards

Twitter Cards

CSS Frameworks

Bootstrap, Tailwind CSS

JavaScript Libraries

Prism

Traffic & Audience

13.5K
Monthly Visits
39%
Bounce Rate
2.2
Pages/Visit
2:40
Avg. Duration

avendra.com receives approximately 13.5K monthly visitors and ranks #1,724,284 globally. The website has a bounce rate of 39% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:40 on the site.

The majority of avendra.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is avendra.com?
Optimized procurement for hospitality, education, leisure, private clubs and healthcare. Avendra International US delivers quality, value, and service tailored to your needs.
What technologies does avendra.com use?
avendra.com uses 7 technologies including OneTrust, Adobe Launch, and 1 more. View the full tech stack analysis above.
How do I contact avendra.com?
You can contact avendra.com via email at [email protected] or through their contact page.
What are avendra.com's social media accounts?
avendra.com is active on linkedin. You can find links to all their social media profiles in the social section above.
Is avendra.com hiring?
Check avendra.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is avendra.com?
avendra.com receives approximately 13.5K monthly visitors and ranks #1,724,284 globally. Traffic is growing by 44.6% month-over-month.

Related Searches

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This page provides publicly available information about avendra.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit avendra.com directly at https://avendra.com.