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Avenity: The Quiet Tech Services Powerhouse
A deep dive into a $1M revenue firm with a 100% direct traffic moat
In a world of VC-backed tech unicorns, Avenity plays a different game entirely. Operating from Fairfax, Virginia with just 11 employees, this software consultancy has quietly built a $1M revenue business with zero marketing spend—proving that in B2B services, direct relationships still beat algorithms.
"They rank #10M globally yet command a $1M business—proof that SEO vanity metrics don't pay bills."
The Referral Machine
With 47% direct traffic and only 28% organic search, Avenity's growth engine is clearly referral-driven. Their top keyword 'cashone' (220 monthly searches) suggests niche fintech or payment processing work, but the real story is in what's missing: no social profiles, no backlinks, no Trustpilot reviews. This isn't a company chasing visibility—it's one that wins through existing relationships and word-of-mouth in the Virginia tech corridor.
The 11-Person Powerhouse
Charlie Gilmour (VP), Beth Lyons (Director of IP/Delivery), and Leif Aagaard (Sales Director) lead a team where every employee likely generates over $90K in revenue per head. That's enterprise-grade efficiency at boutique scale. With tech stack choices like Tailwind CSS, Bootstrap, and jQuery, they're pragmatic builders, not trend-chasers—perfect for clients who need reliable delivery over flashy demos.
The absence of funding data is telling. This is a bootstrapped or organically grown firm that values cash flow over valuation. Their global rank of #10M+ isn't a weakness—it's a deliberate focus on serving a concentrated client base rather than mass-market appeal. For founders and investors, this represents a classic 'quiet wealth' model: high margins, low overhead, and customer lock-in through specialized expertise.
- 100% of traffic comes from undefined markets—likely domestic US clients only
- Tech stack prioritizes stability (jQuery, Bootstrap) over bleeding-edge frameworks
- Team structure suggests deep specialization in IP and delivery, not just development
- Zero social presence indicates zero need for brand awareness—referrals do the work
The Unsexy Billion-Dollar Blueprint
Avenity proves that in tech services, you don't need scale—you need specialization and trust. Their $1M with 11 people is a model worth studying, not dismissing.
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Avenity, Inc. is a software development and information technology consulting firm headquartered in Fairfax, Virginia
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About avenity.com
Avenity, Inc. is a software development and information technology consulting firm headquartered in Fairfax, Virginia
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Technology Stack
avenity.com uses 16 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
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Font Awesome, Google Fonts
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reCAPTCHA
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PHP
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Traffic & Audience
avenity.com receives approximately 1.5K monthly visitors and ranks #10,280,064 globally. The website has a bounce rate of 31% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:16 on the site.
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