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Avideon: The Salesforce Micro-Consultancy Playbook
11 employees, $1M revenue, and a hyper-focused niche in nonprofit Salesforce overlays.
In a market dominated by global SIs like Deloitte and Accenture, Avideon is betting on extreme focus. With just 11 employees and a specific keyword moat, they aren't trying to be everything to everyone—they are aiming to be the go-to expert for nonprofit overlays on Salesforce.
"Avideon proves that in B2B services, you don't need scale—you need a specific problem to own."
The Niche Strategy
The data reveals a masterclass in niche targeting. Their top organic keyword—'nonprofit overlays on salesforce'—is a high-intent, low-volume search term. While competitors fight for generic 'Salesforce consulting,' Avideon captures a specific vertical with high willingness to pay. Their traffic split (42% direct) suggests strong referral networks and repeat business, a critical metric for service firms.
The Team Dynamics
With a leadership team anchored by CEO Rich Wiklund and technical leads like Wasiu Sanyaolu (Engagement Manager/Solution Architect), the structure is lean. They don't have layers of middle management; they have hands-on architects. This allows them to punch above their weight class, delivering specialized Salesforce implementation without the overhead of larger agencies.
Their tech stack (Tailwind CSS, Squarespace, Bootstrap) is utilitarian rather than flashy—designed for speed and content delivery rather than complex animations. This aligns perfectly with their audience: non-profit decision-makers who value clarity and performance over flashy UI. The presence of 'Stimulus' suggests a modern, lightweight frontend approach, keeping the site fast and accessible.
- Hyper-specialized keyword strategy focusing on 'nonprofit overlays'.
- High-efficiency model: ~$90k revenue per employee.
- Strong direct traffic (42%) indicating high client retention.
- Leadership team blends technical architecture with client engagement.
The Micro-Consultancy Advantage
Avideon isn't building a unicorn; they are building a highly profitable, sustainable boutique firm.
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Open Graph Image

http://static1.squarespace.com/static/6938d1515f0075326f7eee0b/t/6938d1b24c7fe80f392b3a29/1765331378340/avideon_white.png?format=1500w
Meta Tags
Avideon - Salesforce Professional Services
H1 Tags
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About avideon.com
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Technology Stack
avideon.com uses 10 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS
CMS
Squarespace
Performance
Lazy Loading, Priority Hints
Web Standards
Twitter Cards
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
avideon.com receives approximately 530 monthly visitors. The website has a bounce rate of 39% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
The majority of avideon.com's traffic comes from .
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