In the high-stakes world of broadcast tech, acquisitions are usually heralded with fanfare. But when Haivision swallowed Aviwest, the domain aviwest.com didn't just change hands—it effectively ceased to exist. This is the story of a digital ghost, a $4M company that left behind nothing but a redirect and a single keyword.

"Aviwest didn't just get acquired; it was digitally erased, leaving behind only a single breadcrumb in the SEO wilderness."

Looking at the tech stack—WordPress, jQuery, Bootstrap—it’s clear Aviwest operated a standard corporate site. Nothing revolutionary, but functional. The lack of social profiles, contact emails, or Trustpilot reviews further cements the image of a company that existed solely to be acquired, with little thought given to its long-term digital footprint. Haivision’s move here is purely strategic: they bought the tech and the talent, not the brand.

• Zero organic traffic: The ultimate '404' for a revenue-generating entity.
• Single-keyword reliance: 'Haivision' is the only term keeping the domain relevant.
• Redirect strategy: The site is a funnel, not a destination, signaling a complete brand sunset.