avma.org
avma.org
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AVMA.org: The 100M+ Dollar Veterinary Titan
A deep dive into the digital fortress of the American Veterinary Medical Association
Most founders obsess over user acquisition; the American Veterinary Medical Association (AVMA) owns the entire professional ecosystem. With 622 employees and a $108.8M revenue engine, avma.org isn't just a website—it's the operating system for the veterinary industry.
"They don't chase users; they own the credential. The traffic follows the authority."
The B2B2C Power Play
AVMA operates a rare dual-sided marketplace. On one side, 622 employees manage accreditation for veterinary schools and practitioners. On the other, millions of pet owners rely on their data for 'fungal osteomyelitis treatment dog' queries (1,750 monthly searches). They monetize the professionals while serving the public—creating a defensive moat that pure-play consumer sites can't breach.
The Traffic Economics
With 594K monthly visits, AVMA converts authority into revenue. The 'avma' keyword alone drives 7,640 searches monthly—pure brand equity. But here's the kicker: 32% direct traffic proves they've achieved 'verb status' in the industry. Veterinarians don't Google them; they just go there. This is the holy grail of retention metrics.
The leadership team reflects this institutional gravity. CEO Janet Donlin steers the ship, while Chief Economist Katelyn McCullock transforms veterinary data into policy influence. It's not a startup; it's a legacy institution digitizing its monopoly.
- Traffic Moat: 1.4M backlinks create an SEO fortress competitors can't scale
- Monetization: Accreditation and membership fees likely drive the $108.8M revenue
- Brand Dominance: 'avma' searches outnumber niche medical queries 4:1
- Global Reach: Top 90K global rank with undefined markets showing 60% share
The Unsexy Billion-Dollar Playbook
AVMA proves that in B2B2C, owning the professional layer beats chasing consumers every time.
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About avma.org
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Traffic & Audience
avma.org receives approximately 594.4K monthly visitors and ranks #89,584 globally. The website has a bounce rate of 52% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:28 on the site.
The majority of avma.org's traffic comes from undefined, undefined, .
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This page provides publicly available information about avma.org. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit avma.org directly at https://avma.org.