avnera.com
avnera.com
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The Silent Giant of Audio Silicon
How a 36-person team built the audio engine inside millions of devices
Most consumers will never hear the name 'Avnera,' yet they've likely experienced its technology inside their smart speakers, TVs, and automotive infotainment systems. This is the story of a silicon company that chose to be the invisible brain behind the audio revolution rather than the face on the box.
"Avnera proves that in the hardware world, being invisible to consumers can be the most lucrative position of all."
The Invisible Engine
With just 36 employees generating $7.9M in revenue, Avnera operates with the efficiency of a specialized boutique firm. Their secret? Deep analog expertise in a digital-first world. While everyone chases AI and cloud services, Avnera dominates the unsexy but critical realm of audio signal processing—where every decibel matters and latency is measured in microseconds. Their technology likely lives inside your smart speaker right now, handling the complex dance between voice capture, noise cancellation, and audio playback.
The Founder's Edge
CEO Manpreet Khaira isn't just running a company; he's executing a precision strike on a market that giants like Amazon, Google, and Apple have built but cannot fully own. With Thomas Irrgang leading the Smart Speaker Business and Wai Lee as Analog Design Fellow, Avnera has assembled a team that understands the physics of sound better than any software-first competitor. This isn't about building apps—it's about mastering the fundamental laws of audio engineering that remain stubbornly analog in an increasingly digital world.
The absence of web traffic isn't a weakness—it's a strategic choice. Avnera doesn't need SEO because their customers are OEMs and system integrators buying silicon at scale. Their zero-traffic footprint reveals a classic B2B hardware playbook: solve a critical technical problem, embed deeply in supply chains, and let the giants fight for consumer attention while you quietly power their hardware.
- 36-person team with $7.9M revenue = $219K revenue per employee
- Deep analog expertise in a digital-first market
- Strategic positioning in smart speaker and automotive audio chains
- Zero consumer-facing footprint = pure B2B focus
The Anti-Startup Startup
Avnera's playbook: Solve a hard technical problem, embed in supply chains, and let the giants fight for consumers while you power their hardware. In a world obsessed with growth at all costs, their quiet efficiency might be the most radical strategy of all.
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