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Avocor: The Hardware Bet in a SaaS World
A 71-person team generating $15.7M selling physical screens in a Zoom era
In a world moving to the cloud, Avocor is betting big on the physical room. While competitors chase software subscriptions, this 71-person team is shipping interactive screens that command $15.7M in annual revenue—proving hardware still has a heartbeat in the collaboration space.
"They're not selling screens—they're selling the modern meeting room, one interactive display at a time."
The Hardware Reality Check
Avocor operates in the forgotten middle ground of collaboration: the physical meeting room. With 24K monthly visits and 47% coming from organic search, they're not chasing viral traffic—they're catching buyers who know exactly what they need. The traffic profile reveals a pragmatic audience: 'avocor' (350 volume) and 'ave-6540' (120 volume) suggest existing customers and specific model searches, not discovery browsing.
The Revenue Per Employee Puzzle
$15.7M revenue divided by 71 employees = ~$221K per employee. In SaaS, that's mediocre. In hardware? That's exceptional. Avocor isn't trying to be a SaaS company—they're a hardware company with software moats. Their tech stack (jQuery, Bootstrap, Vite) suggests a pragmatic, functional approach over flashy front-end experiences. They're building tools, not websites.
The geographic data is telling: 'undefined' dominates the top countries, suggesting either tracking issues or a fragmented global distribution model. This isn't a brand with concentrated market dominance—it's a specialist playing in global niches. The 'avocor portland' search volume hints at their operational base, but the real story is in the product searches, not the location queries.
- Hardware-first revenue model in a SaaS-obsessed market
- Lean 71-person team generating $221K per employee
- Organic search dominance (47%) signals strong brand recognition
- Product-specific searches ('ave-6540') indicate serious buyers, not tire-kickers
The Anti-SaaS Play
Avocor proves that in the age of Zoom, the physical room still matters—especially when you have the right screen on the wall.
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https://www.avocor.com/wp-content/uploads/2021/09/avocor-featured-1.jpg
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Interactive Screens & Digital Display Solutions by Avocor
Transform collaboration with Avocor's interactive technology. Explore our range of interactive screens and digital display solutions for immersive teamwork experiences.
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About avocor.com
Transform collaboration with Avocor's interactive technology. Explore our range of interactive screens and digital display solutions for immersive teamwork experiences.
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Technology Stack
avocor.com uses 25 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
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YouTube Embed
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Font Awesome, Google Fonts
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PHP
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WordPress
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cdnjs
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Traffic & Audience
avocor.com receives approximately 24.2K monthly visitors and ranks #1,160,895 globally. The website has a bounce rate of 34% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:33 on the site.
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