awaze.com
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Awaze: The Unseen Giant of European Vacation Rentals
How a low-profile aggregator built a $280M empire without capturing the headlines
While Airbnb and Booking.com battle for consumer attention, a quieter giant has been building an empire. Awaze isn't a household name, but with 795 employees and $281.6M in revenue, it's Europe's largest managed vacation rentals business you've never heard of.
"Awaze doesn't need your attention—it owns the infrastructure behind the vacation rental boom."
The B2B2C Powerhouse Model
Awaze operates as a holding company for legacy vacation rental brands like cottages.com, Hoseasons, NOVASOL, and James Villas. This isn't a direct-to-consumer play—it's a B2B2C infrastructure play. They own the supply chain: property management, booking systems, and customer service for thousands of vacation homes. Their 50% direct traffic suggests strong brand recognition in specific markets, but their real power lies in being the invisible backbone of European vacation rentals.
The Trustpilot Paradox
Here's the provocative truth: Awaze holds a dismal 1.3/5 rating on Trustpilot from 182 reviews. This isn't a bug—it's a feature of their model. Managing thousands of properties across different countries, cultures, and quality standards means they're constantly balancing owner satisfaction against guest expectations. The low rating actually validates their scale: they're managing complex, messy, real-world operations that pure tech platforms avoid.
Their tech stack tells a revealing story: jQuery, Bootstrap, and Tailwind CSS—tools that prioritize function over flash. They're not building bleeding-edge AI; they're solving real operational problems. The presence of Cloudflare and Google Tag Manager shows a focus on performance and data, not vanity metrics. This is a company that invests in infrastructure, not Instagram-worthy interfaces.
- 50% direct traffic indicates strong brand equity in core markets
- 34% organic search suggests SEO is secondary to direct relationships
- Top keyword 'awaze' (4,220 monthly volume) shows B2B brand recognition
- Low-traffic keywords like 'cottages.com chief product officer' reveal their executive recruitment footprint
The Unsexy Truth About Vacation Rentals
Awaze proves that infrastructure beats interface in the long run
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Awaze | Europe’s Leading Managed Vacation Rentals Group
Awaze is the largest managed vacation rentals business in Europe. Learn about the parent of brands cottages.com, Hoseasons, NOVASOL and James Villas now!
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Reviews (20)
If I could give less I would as an…
If I could give less I would as an owner Bullied told untrue information Put into discounts after they were told I do not want to be involved Threatening me with fines If you look on our property reviews 5 star every time. I have never let anyone down This company is terrible to the owners and we are their business Dont go with then
Terrible (for owners)
As an owner ... Terrible company to deal with Don't respond to emails/ web messages Don't tell the truth Discount when told not to Have no idea of pricing Not the top of the search engines anymore
Remember!
Remember!! Awaze have holiday cottages.com and Hoseasons as part of their porfolio! This means thay don't give a toss about customer service! A massive company who act as though customers do not matter! Call it out as it is! Customer contact with both companies mentioned is atrocious. Think carefully before booking with either of these.
Another 1-star experience: uninhabitable house, no refund
Another 1-star experience here. Unfortunately, Novasol has 4 stars on Trustpilot and one only realizes how bad they are when searching for Awaze. Uninhabitable house, but Novasol refuses to refund or help We arrived to a Novasol holiday home on October 4th and found it completely without electricity due to the storm that occurred the night before — no heating, no lights, no ability to cook — making it uninhabitable. We immediately contacted Novasol. Their replies admitted the outage was due to local weather issues, but they refused to provide any alternative, compensation, or refund. Their emails are attached/screenshotted. According to Novasol’s own General Terms & Conditions, if a booking cannot be completed due to reasons beyond Novasol’s control, the rent already paid must be refunded immediately. Despite this clear clause, Novasol denied responsibility and withheld our payment. Because no solution was offered, we were forced to secure alternative accommodation at our own cost. We are also in direct contact with the property owner, who confirms that even after three days, the house remains uninhabitable, still without electricity. However, Novasol still refuses reimbursement. Our experience shows Novasol does not act in accordance with its own regulations. Practical advice: if you book with Novasol, be aware that in case of utility failure, they may leave you without help, a refund, or a place to stay.
Lack of basic business responsibility
As a property owner, my advice is simple: never do business with Awaze/Novasol. Their customer support is non-existent, and our communications have been repeatedly ignored, leaving us unable to exercise our legal rights. When they finally respond—often after more than two weeks—they simply claim that a previous colleague failed to forward the emails. Save yourself the frustration: avoid them, as they will drain both your time and your money.
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About awaze.com
Awaze is the largest managed vacation rentals business in Europe. Learn about the parent of brands cottages.com, Hoseasons, NOVASOL and James Villas now!
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awaze.com uses 14 technologies across their website including Google Fonts, PHP, WordPress, and more.
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Traffic & Audience
awaze.com receives approximately 39.4K monthly visitors and ranks #728,058 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:00 on the site.
The majority of awaze.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about awaze.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit awaze.com directly at https://awaze.com.