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Axxes: The Human-Centric IT Consultancy
Decoding the strategy behind a 354-person, $64M powerhouse that puts people first
In an industry obsessed with automation and AI, Axxes is betting $64.2M that IT is still fundamentally about people. With 354 consultants and a 'high-tech knowledge, human-first' philosophy, they're scaling fast in Belgium's crowded IT consultancy market.
"Their entire brand is built on one contrarian bet: in a world of code, the moat is talent."
The Talent-First Flywheel
Axxes doesn't just place contractors—they curate 'high-tech knowledge' consultants. With 354 employees generating $64.2M, that's ~$181K revenue per head, a strong indicator of premium positioning and senior talent focus. Their recruitment coach role (Ann Segers) signals serious investment in talent acquisition, not just transactional staffing.
The Discovery Paradox
Here's the puzzle: Axxes dominates for 'axxes' (2,530 searches) and even 'axxess' (26,170), but barely registers for 'it consulting' (244K searches). Their 43% organic vs 43% direct traffic split suggests strong brand recall but weak category discovery. They're known by name, but not by need—which is both their moat and their ceiling.
- Premium positioning: $181K revenue/employee signals senior-level consulting, not body-shopping
- Brand moat: 43% direct traffic shows strong word-of-mouth in Belgium's tight-knit tech scene
- Talent pipeline: Dedicated recruitment coach + active social presence indicates systematic talent acquisition
- Full-service claim: Positioning as 'full-service' but traffic suggests they're not competing on broad IT consulting keywords
The tech stack (Tailwind, Vite, PWA) reveals a modern engineering culture, but the real story is their positioning. They're not trying to win on SEO volume—they're winning on trust and referrals in a market where relationships matter more than keywords. For founders and investors, this is a classic playbook: own a niche, charge premium rates, and grow through reputation, not acquisition.
The Real Moat Isn't Tech—It's Trust
Axxes proves that in IT consulting, 354 trusted consultants beat 10,000 anonymous clicks every time
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Axxes | Axxes IT Consultancy - IT is about people
Axxes is een full-service IT consultancy organisatie. Hoogtechnologische kennis van gedreven consultants op het gewenste moment op de juiste plaats.
Axxes IT Consultancy - IT is about people
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About axxes.com
Axxes is een full-service IT consultancy organisatie. Hoogtechnologische kennis van gedreven consultants op het gewenste moment op de juiste plaats.
Company Overview
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Technology Stack
axxes.com uses 12 technologies across their website including Adobe Fonts, Cookiebot, Google Tag Manager, Google Analytics, and more.
Fonts
Adobe Fonts
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Cookiebot
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Google Tag Manager, Google Analytics
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Lazy Loading
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Twitter Cards, PWA
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Vite, Webpack
Traffic & Audience
axxes.com receives approximately 10.2K monthly visitors and ranks #1,893,695 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.7 pages per visit. Users spend an average of 1:01 on the site.
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