9:41
b-parts.com
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b-parts.com

14 technologies
VerifiedVisit1.8M/mo$8M5314 Tech5 Leads
Deep Dive

B-Parts: Europe's Used Auto Parts Titan

A 12M-part inventory and 1.8M monthly visits redefine the salvage market.

In a fragmented market of scrapyards and informal sellers, B-Parts built a digital empire with over 12 million photographed parts. They aren't just selling used components; they are standardizing the chaos of European automotive salvage into a scalable, data-driven operation.

1.82M
Monthly Visits
53
Employees
$7.6M
Annual Revenue
27K+
Trustpilot Reviews

"B-Parts proves that the salvage industry isn't about metal and rust—it's about data, logistics, and trust at scale."

The European Network Effect

Operating across 10+ European countries, B-Parts leverages a massive supply chain that smaller competitors simply cannot match. With 70% of traffic coming from organic search, they have achieved dominant SEO authority in a sector typically reliant on word-of-mouth. Their 'undefined' country traffic suggests a broad, pan-European footprint where they are the default search result for used parts.

Efficiency Over Headcount

With only 53 employees generating $7.6M in revenue, B-Parts boasts a revenue-per-employee ratio of roughly $143,000. This indicates a highly automated platform where logistics and inventory management are likely handled by a lean technical team rather than a massive sales force. Their tech stack, built on Next.js and Tailwind CSS, suggests a modern, performant frontend optimized for high-volume image loading and search.

The brand's identity is deeply intertwined with its digital presence. While competitors struggle with cataloging, B-Parts has turned 'photographed with warranty' into a core value proposition. They bridge the gap between the trust of a local mechanic and the scale of a global e-commerce giant.

  • 12M+ photographed parts in stock: Visual verification reduces buyer anxiety.
  • 4.7/5 Trustpilot rating (27k+ reviews): Social proof is their primary conversion engine.
  • Klarna integration: Modern payment options for a traditionally cash-based industry.
They don't rely on paid ads (70% organic traffic).
They focus on SEO dominance and organic reach.
They don't sell new OEM parts exclusively.
They democratize access to hard-to-find used components with warranty.

The Amazon of Salvage?

B-Parts is building the infrastructure for the circular economy of auto parts, one photographed bumper at a time.

What tech stack does B-parts use?

23 detected
Error Tracking1
Customer Support1
Reviews1
E-commerce & Payments1
Performance1
Frontend Frameworks1
Tracking & Analytics9
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
I
Intercom
G
Google APIs
A
Amazon CloudFront
G
Google Static
G
Google Tag Manager
I
Intercom

How much traffic does B-parts get?

Traffic & Engagement

1.5M
Monthly Visits
-7.3%
3.1
Pages/Visit
6:40
Avg. Duration
61%
Bounce Rate
Monthly Traffic Trend-4%
1.5M
Oct 2025
Oct
1.6M
Nov 2025
Nov
1.5M
Dec 2025
Dec

Rankings

#35,070
Global Rank
#806
Portugal Rank
Automotive
Category

Backlinks & Authority

124.8K
Backlinks
1.6K
Ref. Domains
42
Authority Score
Low
Penalty Risk
Backlinks Trend+7%
116.8K
Jul 2025
Jul
175.1K
Aug 2025
Aug
134.4K
Sep 2025
Sep
130.5K
Oct 2025
Oct
126.6K
Nov 2025
Nov
124.8K
Dec 2025
Dec

Search Traffic

Organic
79.8K
Paid
22.4K

Top Organic Keywords

#1b parts
33,100 vol75.0%
#1b parts portugal
2,900 vol6.6%
#1b parts pt
1,300 vol2.9%
#1bpartes
880 vol2.0%
#1b parts contactos
590 vol1.3%

Where is B-parts's audience located?

🇵🇹Portugal15.1%
🇪🇸Spain14.7%
🇺🇸United States14.2%
🇩🇪Germany10.6%
🇫🇷France8.9%

Device Distribution

Desktop27.2%
Mobile72.8%

What keywords does B-parts rank for?

5 keywords
1bparts19.2K vol$0.42
2b parts8.1K vol$0.37
3b-parts5.3K vol
4ovoko52.9K vol$0.13
5power brake booster and master celender 2020 ford transit 250 in oc470 vol

How is B-parts's SEO?

Open Graph Image

OG Image preview
og:image

https://s3-eu-west-1.amazonaws.com/bparts-eu/logo/b-parts-brand-logo.png

Meta Tags

title58 chars

B-Parts | Used and Original (OEM) Auto Parts with Warranty

description157 chars

Your solution to used auto parts. Present in more than 10 european countries with more than 12 Million Parts in stock, photographed with warranty. Order now!

languageEN

H1 Tags

h1The biggest used auto parts website in Europe
h1Welcome to B-Parts

Schema Types

Unknown

Who works at B-parts?

Loading leads...

What do customers think of B-parts?

B-Parts

B-Parts

4.7
27,342 reviews
✓ Claimed

Categories

Auto Parts Market#2e-Commerce Service#2Auto Machine Shop#1Car Service#1Used Auto Parts Store#1

Activity & Engagement

Reply Rate
87.97595190380761%
Avg. Reply Time
13.0 days
Claimed Date
8/16/2016

Contact Information

Address:
EST. da Circunvalação 10748 B 1.1
Sra. da Hora, PT

Reviews (20)

Filter by rating:
ayhan goli
1/22/2026
🇬🇧 United Kingdom3 reviewsInvitationLinkApiVerified
Experience date: 1/22/2026
Very good experience

I had a very good experience with this company. The service was professional, friendly, and well organised. Everything was explained clearly, and the process was smooth from start to finish. I am satisfied with the quality of the service and would recommend this company to others.

Company Response1/22/2026

Dear Ayhan Goli, Thank you very much for your kind words and for taking the time to share your positive experience with B-Parts. We greatly appreciate your feedback regarding the professionalism and friendliness of our service team. It's wonderful to hear that you found our process to be smooth and clearly explained. We strive to provide high-quality service and ensure our customers feel supported every step of the way. Thank you for recommending us to others. We look forward to serving you again in the future! Best regards, B-Parts

Tom Parkinson
1/22/2026
🇬🇧 United Kingdom6 reviewsOrganicUnverified2 reviews on this domain
Experience date: 1/22/2026
There customer service is second to…

There customer service is second to none.

Company Response1/22/2026

Dear Tom Parkinson, Thank you so much for your kind words about our customer service. We strive to provide the best experience possible for our customers, and it's wonderful to hear that our efforts have made a positive impression on you. Your satisfaction is our top priority, and we appreciate your feedback. It motivates our team to continue delivering exceptional service and quality products. Thank you once again for your encouraging review! Best regards, B-Parts

Jaime Williams
1/22/2026
🇬🇧 United Kingdom3 reviewsInvitationLinkApiVerified
Experience date: 1/22/2026
A* VERY GOOD SERVICE

A* VERY GOOD SERVICE

Company Response1/22/2026

Dear Jaime Williams, Thank you so much for your kind words and your positive feedback! We are thrilled to hear that you found our service to be very good. At B-Parts, we strive to provide our customers with the best experience possible, and it's great to know that we met your expectations. Your satisfaction is our top priority, and your review motivates us to continue our efforts. Thank you again for your support! Best regards, B-Parts

Christian Kattenstroth
1/21/2026
🇩🇪 Germany6 reviewsInvitationLinkApiVerified
Experience date: 1/21/2026
Fast and trustworthy

Fast and trustworthy, perfect packaging!

Company Response1/21/2026

Dear Christian Kattenstroth, Thank you very much for your kind words and positive feedback. We are thrilled to hear that you found our service fast and trustworthy, as well as pleased with the packaging of your order. Your satisfaction is our top priority, and it’s wonderful to know that we met your expectations. We appreciate your support and look forward to serving you again in the future. Best regards, B-Parts

Emil
1/20/2026
🇸🇪 Sweden1 reviewsOrganicUnverified
Experience date: 1/15/2026
very good customer service and good…

very good customer service and good response when problems have arisen

Company Response1/20/2026

Dear Emil, Thank you so much for your wonderful feedback! We truly appreciate your recognition of our customer service team and the efforts we put into addressing any issues that arise. Your satisfaction is our top priority, and it’s encouraging to know that we are successfully meeting your expectations. We are committed to providing a seamless experience for our customers and your kind words certainly motivate us to keep improving. If you ever need assistance in the future, please don’t hesitate to reach out. Best regards, B-Parts

Frequently Asked Questions about B-parts

What is B-parts's Revenue?
B-parts generates approximately $8M in annual revenue. With 53 employees, that's $144,000 per employee.
What does B-parts do?
Your solution to used auto parts. Present in more than 10 european countries with more than 12 Million Parts in stock, photographed with warranty. Order now!
How fast is B-parts growing?
B-parts has declined by 7.3% in the last 6 months according to traffic data. employee count has changed by 23% year over year.
How do people interact with B-parts?
When visiting B-parts, visitors view an average of 3.1 pages per visit, and spend around 6:40 on the site, and the bounce rate is 60.6%.
How do people find B-parts?
1.4M people (93%) visit B-parts directly. 79.8K (5%) find them through organic search. 22.4K (2%) come through paid advertising.
Who uses B-parts?
B-parts's top market is Portugal with 224.2K visitors (15.1%). Spain is 2nd with 217.7K (14.7%). United States is 3rd with 210.3K (14.2%).
What technologies does B-parts use?
B-parts uses 14 technologies across their website including Fonts, Error Tracking, Cloud & Hosting. Key technologies include Font Awesome, Google Fonts, Sentry, Amazon Web Services, AWS CloudFront.
Who are B-parts's competitors?
B-parts's main competitors include Jimpisoft, and Horeca, Able It, Nextbitt, Appolo. These companies operate in similar markets and compete for the same customer base.
What do customers think of B-parts?
B-parts has a Trustpilot score of 4.7 out of 5 (4 stars) based on 27,342 customer reviews.

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About b-parts.com

Your solution to used auto parts. Present in more than 10 european countries with more than 12 Million Parts in stock, photographed with warranty. Order now!

Company Overview

b-parts.com
Website
vehicles
Industry
#28,686
Global Rank
1.8M
Monthly Visitors
14
Technologies
5+
Employees

Contact b-parts.com

Technology Stack

b-parts.com uses 14 technologies across their website including Font Awesome, Google Fonts, Sentry, Amazon Web Services, AWS CloudFront, and more.

Fonts

Font Awesome, Google Fonts

Error Tracking

Sentry

Cloud & Hosting

Amazon Web Services, AWS CloudFront

Customer Support

Intercom

Reviews

Trustpilot

E-commerce & Payments

Klarna

Traffic & Audience

1.8M
Monthly Visits
50%
Bounce Rate
3.4
Pages/Visit
2:03
Avg. Duration

b-parts.com receives approximately 1.8M monthly visitors and ranks #28,686 globally. The website has a bounce rate of 50% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:03 on the site.

The majority of b-parts.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is b-parts.com?
Your solution to used auto parts. Present in more than 10 european countries with more than 12 Million Parts in stock, photographed with warranty. Order now!
What technologies does b-parts.com use?
b-parts.com uses 14 technologies including Font Awesome, Google Fonts, Sentry, and 8 more. View the full tech stack analysis above.
How do I contact b-parts.com?
You can contact b-parts.com via email at [email protected] or through their contact page.
What are b-parts.com's social media accounts?
b-parts.com is active on facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
Is b-parts.com hiring?
Check b-parts.com's careers page for current job openings and opportunities. The company has 5+ known employees.
How popular is b-parts.com?
b-parts.com receives approximately 1.8M monthly visitors and ranks #28,686 globally.

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This page provides publicly available information about b-parts.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit b-parts.com directly at https://b-parts.com.