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B14: The Copenhagen Design Boutique Outmaneuvering Giants
How a 11-person agency commands $1.6M revenue and dominates niche architectural keywords.
In the shadow of Copenhagen's design giants, B14 operates as a precision instrument. With just 11 employees, they've carved out a $1.6M revenue stream by refusing to be a generalist agency. This is a masterclass in strategic focus.
"B14 doesn't chase traffic; they capture intent. Their 63% direct traffic proves their brand is the destination, not just a stop."
The Niche Sniper Strategy
While most agencies flood Google with broad keywords, B14's top traffic drivers are hyper-specific: 'kube' (8,100 monthly volume) and 'link arkitektur' (930 volume). They're not competing for 'design agency'; they're owning the search terms of their specific client base—architects, foundations, and cultural institutions. This is SEO as a filter, not a funnel.
The Client Whisperers
B14's client list reads like a who's who of Danish institutional prestige: Villum Fonden, Det Rytmiske Musikkonservatorium. Their 11-person team, led by Creative Director Rasmus Laursen, doesn't just deliver designs; they deliver 'sophisticated and strong solutions' that resonate with legacy organizations. This is relationship-driven business development at its peak.
- Tech stack: Drupal + GSAP for sophisticated, performant web experiences
- Traffic dominance: 19% organic search, but 63% direct—brand loyalty is off the charts
- Revenue per employee: ~$145K, indicating high-value project work, not volume churn
The absence of structured data and backlinks in their profile is telling. B14 isn't playing the SEO volume game. Their 3,427 monthly visits are a byproduct of their work, not the goal. The real metric is their 63% direct traffic—clients who type 'b14.dk' directly into their browser. That's not marketing; that's reputation.
The Anti-Agency Playbook
B14 proves that in a world obsessed with scale, depth beats width. Their $1.6M revenue from 11 people isn't a bug—it's the feature.
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Design Agency in Copenhagen | B14
Welcome, we are B14 — a Copenhagen-based design agency. We work strategically with our clients to create sophisticated and strong solutions.
Design Agency in Copenhagen
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About b14.dk
Welcome, we are B14 — a Copenhagen-based design agency. We work strategically with our clients to create sophisticated and strong solutions.
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b14.dk uses 7 technologies across their website including HSTS, Drupal, Plausible, and more.
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Drupal
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Bootstrap
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GSAP, jQuery
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b14.dk receives approximately 3.4K monthly visitors and ranks #6,067,787 globally. The website has a bounce rate of 44% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:08 on the site.
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