babyworld.se
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The BabySam Identity Crisis
Why this Swedish retailer is losing the name game to search engines
BabyWorld.se doesn't actually exist. What you're looking at is BabySam.se—a 20-year-old Swedish baby gear giant that's fighting a losing battle against its own brand identity in the age of AI search.
"The domain 'babyworld.se' redirects to 'babysam.se'—a classic SEO mistake that's costing them thousands in misdirected traffic."
The Traffic Paradox
Despite having nearly 1 million backlinks (a strong authority signal), BabySam ranks poorly for its own brand terms. The data reveals a stark reality: 780 monthly searches for 'babyworld' versus zero for 'babysam' in the top keywords. They're not just invisible—they're being searched for under a name they don't own.
The Audience Mismatch
Their traffic breakdown tells a story of confused branding. 57% comes from organic search, but what are people actually finding? The top keywords include 'youo' (159K volume) and 'yoyo' (60K)—likely stroller-related searches that have nothing to do with their core brand. They're capturing traffic for products, not for identity.
With 81 employees and $18.4M in revenue, BabySam is a substantial player in the home & garden space. But their tech stack—Swiper, Tailwind, Bootstrap, Vite—suggests a modern frontend struggling with a legacy brand problem. They've invested in PWA capabilities and analytics (Google Analytics, Tag Manager, Clarity), yet they can't solve the fundamental issue: they're not the first result for their own name.
- Domain confusion: 'babyworld.se' redirects to 'babysam.se'—a 301 redirect that dilutes brand equity
- Trustpilot rating of 3.3/5 with 344 reviews indicates mediocre customer satisfaction
- Top search terms are product names ('stokke', 'stokke tripp trapp'), not brand terms
- Social presence on Facebook and Instagram, but no clear content strategy tying back to brand identity
The Brand vs. SEO War
BabySam is winning revenue but losing the identity battle. For investors: this is a classic case of technical execution outpacing brand strategy. The solution isn't better code—it's better naming.
What tech stack does Babyworld use?
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Traffic & Engagement
Rankings
Backlinks & Authority
Search Traffic
Top Organic Keywords
Where is Babyworld's audience located?
Device Distribution
What keywords does Babyworld rank for?
5 keywordsHow is Babyworld's SEO?
Meta Tags
Allt för gravida, baby & junior | BabySam.se
H1 Tags
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What do customers think of Babyworld?
Babysam AB
Categories
Activity & Engagement
Contact Information
Reviews (20)
Baby stroller
Our experience as a customer has been great. Especially, big thanks to Tilda for showing us around and helping us all the way through.
Hej Prithwish, Tack för fina ord, vi uppskattar att du tog dig tiden att dela med dig av din upplevelse hos oss. Varmt välkommen åter! Allt gott, BabyWorld
Great service
Great service! Im very happy with my experience, they were very helpful! Love my stroller from them but it accidentally broke and I needed a spare part that wasn’t in their store but they helped me order a new one that arrived very quickly! Would recommend!
Hi, Thank you very much for your kind words, it means a lot to us! You're always welcome to contact us again if anything else would occur. With kind regards, BabyWorld
Really good after sale support
Really good after sale support,we had a broken frame on a Britax Smile 3, made a complaint on Monday and got a replacement on Thursday. Impressive!
Hi Maximillian, Thank you for your review - glad to hear that you are satisfied with your experience with us :) Sincerely, BabyWorld
The issue was understood well and…
The issue was understood well and resolved professionally.
Hi Chris, Thank you for your review - glad to hear that you are satisfied with your experience with us :) Sincerely, BabyWorld
Best Service
Quick response, Great customer service. Highly recommend
Hi Mohammad, Thank you for your nice review - How nice to hear that you are satisfied with our customer service. We really appreciate you taking the time to write this review. :) Sincerely, BabyWorld
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About babyworld.se
Company Overview
babyworld.se Social Media
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Email Addresses
Phone Numbers
Technology Stack
babyworld.se uses 18 technologies across their website including Google Maps, Google Fonts, jsDelivr, and more.
Maps
Google Maps
Fonts
Google Fonts
CDN
jsDelivr
Advertising
DoubleClick Floodlight, Microsoft Ads
Reviews
Trustpilot
E-commerce & Payments
Klarna
Traffic & Audience
babyworld.se receives approximately 20.2K monthly visitors and ranks #1,486,597 globally. The website has a bounce rate of 77% with visitors viewing an average of 1.3 pages per visit. Users spend an average of 0:26 on the site.
The majority of babyworld.se's traffic comes from .
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This page provides publicly available information about babyworld.se. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit babyworld.se directly at https://babyworld.se.