backacia.com
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The $1.3M Heavy Industry Disruptor
Backacia is building the infrastructure for circular economy in construction.
While SaaS founders chase AI hype, Backacia is quietly scaling a $1.3M business by selling used construction materials at 80% discounts. They're not just a marketplace—they're the logistics layer for the circular economy in heavy industry.
"They're not just reselling materials—they're solving the construction industry's waste problem, one disjoncteur at a time."
The Niche Powerhouse
With just 984 monthly visits, Backacia operates in a hyper-niche that giants ignore. Their top keywords—'pemd signification' (320 volume), 'disjoncteur bipolaire 32a' (170)—reveal a sophisticated B2B audience searching for specific electrical components. This isn't consumer traffic; it's contractors, project managers, and procurement specialists who know exactly what they need.
The Efficiency Paradox
Here's the counterintuitive insight: Backacia's 984 visits generate $1.3M revenue—that's $1,321 per visitor. While most platforms chase scale, Backacia proves that in heavy industry, depth beats width. Their 10-person team is executing a classic vertical strategy: dominate a niche, then expand. The 52% organic traffic suggests they're winning SEO in a space where Google rarely indexes construction material resale.
Their tech stack reveals disciplined execution: Tailwind CSS, Bootstrap, and Vite for rapid iteration, plus PWA capabilities for field access. No fancy AI, no blockchain—just focused product-market fit. The 'recup matière première batiment' keyword trend shows they're tapping into regulatory pressure (France's circular economy mandates) and cost pressure (80% savings) simultaneously.
- Revenue-per-visitor ratio 10x higher than typical B2C marketplaces
- Organic search dominates in a space where paid ads are expensive
- 10-person team achieving $130K revenue per employee
- Capturing regulatory tailwinds (EU circular economy directives)
The Blueprint for Industrial Resale
Backacia proves that in heavy industry, trust and logistics matter more than scale. Their model is replicable across verticals—plumbing, HVAC, structural steel. The question isn't whether circular economy works; it's how many more niches can be built with this playbook.
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Backacia France - Expert du réemploi pour l'immobilier
La plateforme du réemploi des matériaux et équipements de construction. Achetez vos produits professionnels et payez jusqu'à -80% moins cher sur Backacia.
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About backacia.com
La plateforme du réemploi des matériaux et équipements de construction. Achetez vos produits professionnels et payez jusqu'à -80% moins cher sur Backacia.
Company Overview
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Technology Stack
backacia.com uses 20 technologies across their website including Google Fonts, hCaptcha, HSTS, Cloudflare, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Cloud & Hosting
Cloudflare
Customer Support
Crisp, Zendesk
E-commerce & Payments
Shopify
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
backacia.com receives approximately 984 monthly visitors. The website has a bounce rate of 34% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 1:32 on the site.
The majority of backacia.com's traffic comes from .
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