badassery-hq.com
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The Podcast Booking Powerhouse
How Badassery-HQ.com turns visibility into a $17.7M business by solving the hardest part of guesting.
Most founders know they should be on podcasts, but they hate the grind of finding shows and begging for spots. Badassery-HQ.com turned that pain into a $17.7M revenue machine, becoming the silent partner behind the voices of top niche experts.
"They aren't just booking guests; they are engineering authority in niche markets where trust is the only currency."
The $17M Niche Strategy
With a global rank of #7.6M, Badassery-HQ.com isn't chasing mass-market traffic. Their 66% direct traffic share suggests a high-touch, high-ticket service model. They aren't relying on SEO; they are relying on referrals and repeat business from executives who value their time over the cost of the service.
The 'Badassery' Brand
The brand name itself is a filter. It attracts ambitious clients and repels the casual hobbyist. While their top organic keyword is their own brand name, the secondary keywords reveal their audience's mindset: 'difficult to spell American last names' and 'hard to pronounce last names'—a quirky but telling signal of the unique, distinct identity they help their clients build.
The company operates with the efficiency of a tech startup (using Vite, Tailwind, and jQuery) but serves the high-ticket service economy. Danielle Letayf, the CEO & Founder, has positioned Badassery not as a marketing agency, but as a strategic partner for visibility.
- Revenue-focused model (High revenue per employee ratio)
- Heavy reliance on direct traffic (Brand loyalty & referrals)
- Tech stack optimized for speed and user experience
- Niche SEO strategy targeting 'identity' keywords
The Verdict: A Quiet Giant
Badassery-HQ.com proves you don't need top-tier SEO rankings to build a massive service business. You just need a brand that screams authority and a process that delivers results.
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http://static1.squarespace.com/static/59e410751f318dcd5e4bad79/t/6617a2704478967f4a746b44/1765381171407/BA-peach-logo4+%281%29.png?format=1500w
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Badassery - Be a guest on top 10% of podcasts
Struggling to find the right podcasts or too busy to handle the outreach? We'll get you as a guest on podcasts that speak directly to your niche and give you the visibility you deserve.
Struggling to find the right podcasts or too busy to handle the outreach? We'll get you as a guest on podcasts that speak directly to your niche and give you the visibility you deserve.
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About badassery-hq.com
Struggling to find the right podcasts or too busy to handle the outreach? We'll get you as a guest on podcasts that speak directly to your niche and give you the visibility you deserve.
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Technology Stack
badassery-hq.com uses 18 technologies across their website including Adobe Fonts, Google Fonts, HSTS, reCAPTCHA, Squarespace, and more.
Fonts
Adobe Fonts, Google Fonts
Security
HSTS, reCAPTCHA
CMS
Squarespace
Advertising
DoubleClick Floodlight, Google Ads
E-commerce & Payments
Squarespace Commerce
Analytics & Marketing
Google Analytics
Traffic & Audience
badassery-hq.com receives approximately 1.9K monthly visitors and ranks #7,644,261 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:47 on the site.
The majority of badassery-hq.com's traffic comes from .
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